denise lones: The Future of Real Estate Technology
- 03/31/23 09:26 AM
The Future of Real Estate Technology Over these past decades I have seen a lot of change in real estate tech. I'm always excited to see which ideas take hold in our industry and really revolutionize it. Keeping an eye on progress helps you stay competitive, but it can be fun too. Over the next few years, we are likely to see technology change how agents and consumers explore listings, access market information, and improve transaction security. So, this week I want to share three technologies with you that have the potential to influence and shape the future of how … (8 comments)
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denise lones: Really Knowing Your Real Estate Market
- 03/24/23 10:07 AM
Really Knowing Your Real Estate Market Today's Zebra Report is on a very important topic - really knowing your stats and your numbers. Our market may appear to be sending mixed signals, but if you have been tracking and paying attention to your local market then you will not only have a better idea of what's actually happening, but you will be in a position to explain it to both prospects and clients.
Here's just one great example. As our market has changed over the last three to six months, I have seen a lot of headlines that look something … (4 comments)
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denise lones: Branding Spotlight: A New Website for Kaaleen Gassin
- 03/17/23 01:19 PM
Branding Spotlight: Kaaleen Gassin's New Website In this week's Zebra Report we are highlighting features from Kaaleen Gassin's beautifully branded real estate website! Custom built by The Lones Group on the AgentFire platform, this website has a lot to offer.
This website project had several important needs to fulfill. Kaaleen wanted a website that would emphasize the breadth and diversity of her large territory and present regularly updated information, but still be accessible and easy to navigate for her visitors. It needed to be easy to keep current as new testimonials roll in. And she wanted to make sure that … (1 comments)
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denise lones: Brand Reveal: Jessica Livingston
- 03/10/23 09:53 AM
Brand Reveal: Jessica Livingston After finding success for over 20 years working as a real estate agent across the greater Seattle area, the time came for Jessica Livingston to build a unified look to take her business to the next level. We are thrilled to have helped her in this chapter of her business journey.
While her previous tools and systems were a little miss-matched due to years of revisions, she knew she wanted to continue with the lovely purple-and-gray palette from her website and the minimal san-serif font used. Her overall goal was to establish a visual that was … (1 comments)
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denise lones: 5 Actions to Fill Your Pipeline for a ROBUST Spring!
- 03/02/23 04:06 PM
5 Actions to Fill Your Pipeline for a ROBUST Spring! It's been a quieter fall and winter with interest rates twice what they were last year. Some agents are looking forward to a good, steady spring and summer. Others agents are getting worried about where their next transaction is coming from.
If you are worried, then this is what you need to know: The best way to handle a worried mind is to take action.
If your business isn't where you want it to be, if your prospects are silent, then you need to get something going in your pipeline … (9 comments)
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denise lones: All-Cash Real Estate Sales and Home Buyers
- 02/24/23 10:29 AM
All-Cash Real Estate Sales and Home Buyers Denise Lones here and welcome to this week's Zebra Report. Today I want to talk about all the cash sales that are all over the place.
I talk to agents every single day, agents who are in Washington State, Arizona, Nevada, Florida - you name it! - and they are all saying the same thing, "There is an awful lot of cash out there today." So, this is an update on one very important place that this cash is coming from.
First and foremost, it's important to understand that the share of new … (0 comments)
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denise lones: 5 Social Media Mistakes Agents Often Make
- 02/17/23 01:11 PM
5 Social Media Mistakes Agents Often Make One of the benefits of being a real estate coach is that I get to see a lot of real estate agents online social media profiles from week-to-week. Over the many years I have seen many bare-bones Facebook pages, countless unclaimed Realtor.com profiles, outdated agent portraits, and all manner of embarrassing mistakes.
Your own social media profiles can be easy to ignore. Many agents will create an account and then away they go, engaging on their platform of choice without a second thought about what their profile says about their business to potential … (12 comments)
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denise lones: It's Not Only Affordability, It's About What People Actually Need
- 02/10/23 09:23 AM
Housing Shortage: It's Not Just About Affordability, It's About What People Actually Need "We need more affordable housing!" - the call for affordable housing comes from about every corner of the country. But the solution isn't as easy as building a bunch of apartment buildings with studio and one-bedroom units. It's not just about building block after block of townhomes. We also can't just build a glut of ramblers or ranch-style homes in subdivisions or only focus on rental product or product to sell.Although all of the above ARE part of the solution, in order to really get a handle … (3 comments)
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denise lones: Brand Reveal: Brandi Chambers
- 02/08/23 02:29 PM
Brand Reveal: Brandi Chambers Brandi was a real estate assistant in Las Vegas before moving to the Pacific Northwest. At first, she hadn't thought of herself as real estate agent material because she didn't like the thought of being a salesperson. However, once she found the right agent to model what a real estate consultant was, she was hooked! She appreciated that the agent she was assisting would sometimes talk her clients out of buying or selling if it wasn't the right fit for them. That sort of integrity is innate to who Brandi is and she decided to take … (0 comments)
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denise lones: Your Voice is Needed
- 01/27/23 10:28 AM
Your Voice is Needed
Advocating for Housing in Your Community I don't know about you, but I walked away from the 2023 Real Estate Success Summit charged up and ready to really ramp up my voice when it comes to creating more housing and especially affordable housing in my community and throughout Washington State!
Since housing starts began to decline after the Great Recession, and then plummeted, I have been warning everyone who would listen about the challenges our housing market would be facing if more homes could not be built. In fact, I predicted that the spring of 2021 would … (2 comments)
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denise lones: Building the -Right- Inventory
- 01/20/23 10:58 AM
Building the Right Inventory Today I want to talk about Governor Inslee’s State of the State. I was really pleased to see such a strong focus on the on-going housing supply shortage. I’ve been talking about the lack of housing inventory since 2008 and the Great Recession. There are a lot of factors, since then, that have contributed to our current housing crisis.
The obvious solution is to build more houses, right? But there’s a lot more that goes into it. We need to be building the right kind of houses. It’s all about the right size, the right price, … (1 comments)
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denise lones: Getting Real with Your Buyers on the Reality of Continuing to Rent
- 01/13/23 09:20 AM
Getting Real with Your Buyers on the Reality of Continuing to Rent How many of your buyers over this past year took a look at rising interest rates and rising prices and decided to rent for another year? Based on my conversations with my ENCORE coaching clients, I would say it is at least half of you reading this article.
Do you have the tools at your fingertips to handle this type of objection? If not, I would suggest you fill that toolbox right away. I am guessing that in most situations, you know in your gut that renting isn't … (5 comments)
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denise lones: Four Opportunities Agents Miss Every Year
- 12/16/22 10:36 AM
Four Opportunities Agents Miss Every Year Every year there are four important time periods that agents don't take advantage of. There are any number of reasons why agents skip out on them - they are tired, burned out, or simply don't have a system or structure in place.
As you read my Zebra Report this week, I want you to think about how each of these opportunities might impact and benefit you over the coming year. I would love to hear from you a year from now, about how an opportunity you are no longer missing has made a change … (19 comments)
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denise lones: How Do I Get So Much Done?
- 12/09/22 01:38 PM
How Do I Get So Much Done? I get asked all the time about how I juggle everything I need to do and get so much done. Today, I want to share some of my key time-management and task-management systems with you. (You know how I am all about systems!)
First is my Hour of Power. It's just an hour, no more, no less, but it's incredibly powerful to get my to-do list whittled down. In this hour, I prioritize my tasks and tackle the most urgent ones. No calls, no emails, no distractions whatsoever. For more details on how … (3 comments)
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denise lones: Don't Just Make a Plan, Make an Action Plan for 2023
- 12/02/22 03:33 PM
Don't Just Make a Plan, Make an Action Plan for 2023 The internet is full of business planning templates that will allow you to make lofty goals. But, without a path that will lead you to achieve what you envision, it just isn't worth your time to do a business plan. Without the path, a business plan is just a list of dreams!
Simply put, the path is the most important part. Without it, you really have no way of knowing if your goal is achievable - let alone how to achieve it. Your path, the one what will take … (0 comments)
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denise lones: The Importance of Visual Impact
- 11/18/22 10:07 AM
The Importance of Visual Impact I've seen a disappointing trend lately - agents are sending out poor quality materials with low visual impact. It doesn't matter if it is your listing presentation materials, marketing materials, or farming materials, your visual impact is extremely important.
3 Things Every Branded Marketing Piece Needs: First, it needs a consistent style. This is color, fonts, logo, and design elements that bring it all together. Second, use the best quality paper your budget allows. Flimsy paper looks awful and doesn’t reflect you in a positive light. Third, and most important, it has to have your … (7 comments)
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denise lones: Visually Communicating the Changing Market
- 11/14/22 12:48 PM
Visually Communicating the Changing Market The last six months have seen a lot of change to the real estate market. We have gone from a supercharged sellers’ market with buyers escalating prices tens and hundreds of thousands above asking price and waiving inspections, appraisals, and the works to rapidly-escalating mortgage rates which have applied the brakes to that market.
Headlines from the media would have us believe that the market is crashing and that there is a massive real estate bubble about to burst – “it is 2008 all over again!” Potential home buyers and sellers see these sensational headlines … (1 comments)
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denise lones: Announcing the 2023 Real Estate Success Summit
- 11/04/22 02:59 PM
Announcing the 2023 Real Estate Success Summit REGISTER ONLINE
Hello everyone and welcome to this week's Zebra Report. This week's report is special for two reasons - and I am very excited about this! The first is that today we are announcing opening registration for our amazing, sixth annual, 2023 Real Estate Success Summit. We will be hosting it at the Lynnwood Convention Center on this coming January 24th and it is going to be fantastic!
The second reason is that today I am joined by our incredible Director of Technology, Randy Bowers. Randy manages everything here at our office … (1 comments)
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denise lones: Make a Money Date
- 11/01/22 10:27 AM
Make a Money Date One of the secrets to my success is being a great steward of money. I have often said that no one can care for your money or track it as well as you can. But being a good money manager/tracker doesn't happen by accident; the key is to have the personal self-discipline needed to track your money every single month.
That's right, make a standing money date with yourself! Choose a day of the month, such as the first Monday of the month, add it to your calendar, make it a recurring appointment, and block out … (4 comments)
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denise lones: Education is Power in Real Estate
- 10/21/22 02:07 PM
Education is Power in Real Estate Whether you are a seasoned professional or a shiny new agent, continuing education is the backbone of success. Everything else builds off of your knowledge of the market, the process, the houses, and the relationships you build.
I'm privileged to talk with some of my Encore team about how education shapes their success, and why it's worth investing your education. Education doesn’t have to be in the form of a traditional classroom. My Encore team meets up monthly to discuss current topics in the market, roleplay conflict resolution, share stories (good, bad, ugly, and … (5 comments)
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