expertise: The Marketing Triangle - 06/28/19 02:25 PM

The Marketing Triangle
Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing. Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year.
Can you imagine Coke a Cola, Nike, or Johnson & Johnson with no marketing? I certainly can't, and I have seen their marketing change and evolve over the years. That is exactly what real estate agents need to do-they need to utilize … (15 comments)

expertise: The Expertise Opportunity - 10/09/15 04:13 AM

The Expertise Opportunity
For this week's Zebra Report, I'd like to start off with a quick exercise. Ready?
Think about the last vendor you were really impressed with. It could be a lender, inspector, or it may not even be someone in the real estate industry. It could be a florist, an interior designer, an accountant or even your insurance representative. Who was it and what was it about that particular interaction that was so memorable?
I will give you a hint. It probably came down to two things - expertise and time.
We love people who have expertise … (1 comments)

expertise: The Lead Generation Triangle - 10/14/14 05:42 AM

The Lead Generation Triangle
Whenever agents ask me what the best kind of lead generation method is I have to answer with the same two words every time, "It depends."
Great lead generation depends on so many factors and it has to match your personality, your skill level and your interest level. If you have no interest in sitting at open houses then you should not be doing that for your lead generation method. You won't be able to sustain them and your energy at the open house will be low. Buyers that come through the open house will … (2 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.


Listings

Links

Archives

RSS 2.0 Feed for this blog