home marketing: Following-Up After the Open House - 05/03/22 04:57 PM

Following-Up After the Open House Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don't have a strong feeling that they will do anything, and the people who indicated that the home you were holding open wasn't a good fit, but you have their contact information? Is it worth following up or is it a waste of your time?
I want you to re-read that first paragraph because I hear this … (11 comments)

home marketing: The Right Props for Open Houses in Today's Market - 04/22/22 01:53 PM

The Right Props for Open Houses in Today's Market Hi everyone and welcome to this week's Zebra Report - I am so excited to share with you again on the topic of doing Open Houses. I know - a lot of you are out there in super-fast housing markets and you are wondering, "Wait a second, why in the world would I even bother doing an open house when I am listing a house on a Thursday and have an offer review by Tuesday? What's the point? There's so many showings and it's so crazy already!"
Well, the point is … (13 comments)

home marketing: Your Listing Checklist: Naming and Claiming What You Do - 12/08/21 01:44 PM

Your Listing Checklist: Naming and Claiming What You Do
In October, The Lones Group hosted our listing presentation class for real estate agents - Stop Losing Listings You Should Have Won. In that class, we offered 15 spots to those agents who wanted to revamp their listing presentation and be part of a case study. Well, those spots got taken very quickly. That case study is currently running and we are in the process of individually redoing each agent's listing presentation materials, customizing each to what they each offer a seller when they list their home.
One of the … (4 comments)

home marketing: Why Do Some Homes Sell Faster Than Others? - 09/01/17 10:26 AM

Why Do Some Homes Sell Faster Than Others? (What Your Sellers Need to Know!)
We have all experienced selling a home that just seems so popular that almost everyone who sees it wants to buy it. It may not be the biggest home or the nicest home on the block but it has an appeal that can't quite be explained. I have seen many of these types of homes over the years and while it may be hard to put your finger on exactly what it is about it that is so appealing, here are some features that I … (0 comments)

home marketing: Video: The Next Best Thing in Real Estate Marketing - 05/26/17 09:03 AM

Video: The Next Best Thing in Real Estate Marketing
Most real estate agents are familiar with doing videos to market their listings but they stop there. Videos for marketing yourself, your services, your area of specialty, your market knowledge and buyer and seller tips are just a few ideas for using video in your business.
Videos allow potential clients the opportunity to get to know you before they even meet you. Many agents that use this type of video in their business report that they are contacted to come and list a client’s home without ever meeting or speaking … (1 comments)

home marketing: Opportunity Knocks: Tips for Marketing Properties with Huge Potential - 07/21/15 09:56 AM

Opportunity Knocks: Tips for Marketing Properties with Huge Potential
I have seen a lot of marketing during my years in real estate. I have seen bad. I have seen good. I have seen exceptional. Recently I came across one of those exceptionally-marketed properties in Whistler, British Columbia. I had the pleasure of talking with the real estate agent and learning exactly what he did to show the incredible potential of this property to potential buyers and he agreed to share this with you.
Every once in a while a property comes along that has extraordinary potential - that diamond … (30 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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