information: A Huge Thank You to the National Association of REALTORS® - 12/15/17 01:51 PM

A Huge Thank You to the National Association of REALTORS®
I have been a member of the National Association of REALTORS┬« as long as I can remember and as long as I have been licensed. I wouldn't have it any other way. It is the one expense I write a check for every year that I truly feel is one of the best yearly investments I can make for my business and for the future of my children. While this may sound dramatic, NAR's goal of protecting homeownership, both presently and in the future, is something I appreciate and … (0 comments)

information: The Best Way to Boost Your Credibility - 12/19/14 06:44 AM

The Best Way to Boost Your Credibility
It was almost fourteen years ago to the day that I first discovered one of the most powerful marketing tools I've ever used in my marketing career. No matter what new company or real estate agent or business I find myself involved with, I try to convince them to use it - because it works.
What is it? Articles!
Writing articles - whether in the form of a mailed-out article to your database or for local newspapers, trade journals, websites, or magazines - adds to your credibility because of the implied third-party … (3 comments)

information: Open House Season is Open! - 04/05/13 02:40 AM

Open House Season is Open!
My favorite time of the year is here - Open House Season!
I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, "We are open for business!"
With the market picking up in many areas, this spring's open house season promises to be one of the most robust in years. In fact, a Seattle agent recently reported they had over 100 people through their open house!
There are many agents who don't see the value in open houses. There … (3 comments)

information: Open Houses: Your Time to Shine When Presenting Features & Benefits - 03/29/13 08:07 AM

Open Houses: Your Time to Shine When Presenting Features & Benefits
I have heard many agents complain over the years about open houses being a "waste of time."
While this could be true if you don't do your marketing ahead of time to ensure traffic, open houses can provide you an excellent opportunity to showcase features and benefits and actually sell the home you are holding open.
If you haven't visited a new home community in a while, consider it a good lesson in how to present features and benefits. The new home sales industry does an amazing job … (4 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

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Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.


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