mailers: Stop Sending Out Stupid Mailers with Stupid Content - 03/23/18 08:58 AM

Stop Sending Out Stupid Mailers with Stupid Content
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and along with many others sat and listened to a mailing guru talk about the power of mail.
At the end of the seminar our company gave all of us one free mailer that we could send … (41 comments)

mailers: The Tipping Point - 01/29/16 01:23 AM

The Tipping Point
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don't even know they want to sell until someone informs them of the benefits of selling.
For example, imagine a seller is at home and they retrieve their mail and find a letter from a real estate agent informing them that their neighbors home has sold. The seller is surprised to find out that his neighbor's home sold for $425,000 - he had no idea that homes in his neighborhood were even close … (0 comments)

mailers: The Pulse of the Market - 09/12/14 04:49 AM

How to Benefit from the Pulse of the Market
Agents have been contacting me these past few weeks asking me when the market was going to come back.
I didn't realize it had gone anywhere.
I wrote about the strength of our market a few weeks ago, but it seems that any time the market takes a pause or a breather, agents will become concerned. However, a healthy real estate market ebbs and flows with fast and furious moments and times that are slower. Many areas have been experiencing a slightly slower period during the last few weeks of … (0 comments)

mailers: 2014 Business Planning: Easy-to-Follow Referral Generating System - 12/13/13 01:48 AM

2014 Business Planning: Easy-to-Follow Referral Generating System
Last week in our Zebra Report I shared that, for most agents, their database is an untapped goldmine of potential commission dollars. I have many agents who come to me for help, asking me to please find them a lead generation system that will generate them leads. But when I ask them about their database, they may have 200, 300, 400 or even over 500 people in their database, rich with past clients, they are not taking care of on a regular basis. In fact, there are some agents who come to … (4 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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