marketing materials: Branding Spotlight: Vegas Born Real Estate Services - 09/29/23 08:59 AM

Branding Spotlight:
Vegas Born Real Estate Services We are so pleased to present updated branding for Vegas Born Real Estate Services! Designated Broker and Owner, Crystal, came to us looking to take her already-established brand and logo up a notch. The Vegas Born logo already included a collection of instantly recognizable Vegas landmarks. Our goal was to take it up another notch with a little polish, providing additional interest with area-appropriate fonts and energy.
From the start, Crystal knew she wanted a gold-and-black color palette, so we needed to find the right textures to fit her vision. Charcoal stone with gold … (1 comments)

marketing materials: Brand Refresh: Sharon Scott - 07/07/23 10:17 AM
We have been working with Sharon Scott since 2005 when Shauna built her first brand (one of Shauna's all-time favorites, by the way!). Sharon's life and business has changed since then and it was time for a real new brand.
Over the years we have done a few partial refreshes, but now it was time to really dive in. Her brand style previously was eclectic and bold, but this time around she needed a brand that was more-refined.

Clockwise from top-left: Letterhead, homebook cover, envelope back/front, business cardBut don't think we didn't try the more eclectic route! Multi-color camouflage and bright orange … (2 comments)

marketing materials: Branding Spotlight: Sandra Hines - 06/02/23 08:57 AM

Branding Spotlight: Sandra Hines We had been working with Sandra for well over a decade and when she decided it was time for a brand refresh - we were ready, willing, and eager to help! Sandra has adjusted her business quite a bit over the last several years, but what hasn’t changed is her dedication to past clients. Her past client relationships are the driving force of her real estate business and she prides herself on creating new friendships with each and every transaction.
In her past brands that we had developed for Sandra, the color palette included either a … (1 comments)

marketing materials: Brand Reveal: Stephanie Kristen and Christine Hemnes - 04/07/23 09:42 AM

Brand Reveal: Stephanie Kristen and Christine Hemnes Stephanie Kristen and Christine Hemnes, with a combined experience of over 50 years in the industry (WOW!!), joined forces in 2022 to better-serve their individual client bases and to work together in partnership. It can be difficult to create a brand for a team as each usually has a strong sense of individual style. Couple that with the fact that they had both established business identities on their own before joining forces and we thought we might have our work cut out for us!
However, Stephanie and Christine had a shared brand vision … (0 comments)

marketing materials: Brand Reveal: Jessica Livingston - 03/10/23 09:53 AM

Brand Reveal: Jessica Livingston After finding success for over 20 years working as a real estate agent across the greater Seattle area, the time came for Jessica Livingston to build a unified look to take her business to the next level. We are thrilled to have helped her in this chapter of her business journey.
While her previous tools and systems were a little miss-matched due to years of revisions, she knew she wanted to continue with the lovely purple-and-gray palette from her website and the minimal san-serif font used. Her overall goal was to establish a visual that was … (1 comments)

marketing materials: Brand Reveal: Brandi Chambers - 02/08/23 02:29 PM

Brand Reveal: Brandi Chambers Brandi was a real estate assistant in Las Vegas before moving to the Pacific Northwest. At first, she hadn't thought of herself as real estate agent material because she didn't like the thought of being a salesperson. However, once she found the right agent to model what a real estate consultant was, she was hooked! She appreciated that the agent she was assisting would sometimes talk her clients out of buying or selling if it wasn't the right fit for them. That sort of integrity is innate to who Brandi is and she decided to take … (0 comments)

marketing materials: The Importance of Visual Impact - 11/18/22 10:07 AM

The Importance of Visual Impact I've seen a disappointing trend lately - agents are sending out poor quality materials with low visual impact. It doesn't matter if it is your listing presentation materials, marketing materials, or farming materials, your visual impact is extremely important.
3 Things Every Branded Marketing Piece Needs: First, it needs a consistent style. This is color, fonts, logo, and design elements that bring it all together. Second, use the best quality paper your budget allows. Flimsy paper looks awful and doesn’t reflect you in a positive light. Third, and most important, it has to have your … (7 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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