planning: 7 Things To Do in December for 2024 Success! - 12/04/23 01:36 PM

7 Things To Do in December for 2024 Success! Many agents I know would not say that 2023 has been their favorite year in the real estate business. Between interest rate challenges, lack of housing choices, and industry shake-ups that have us learning new processes when it comes to how we serve our clients and get compensated, it has been a tough one for sure.
But you know what? YOU are tougher. You are here reading this article because you care about our industry and doing the best job possible for your clients. Let's celebrate THAT!! You WILL survive and … (15 comments)

planning: Embracing Discipline - 04/21/23 09:08 AM

Embracing Discipline Welcome to this week's Zebra Report. Today's topic is so important to being successful in anything that you do - whether that is personally, professionally, but especially for being successful in real estate! And that is, embracing discipline.
Personal discipline is, by far, the one single trait that most agents struggle with because it requires you to be consistent on an ongoing basis. Successful agents have a plan that they stick to every day - that is discipline. Successful agents have mailing campaigns that they don't question every time that they don't get a call, they just do … (0 comments)

planning: How Do I Get So Much Done? - 12/09/22 01:38 PM

How Do I Get So Much Done? I get asked all the time about how I juggle everything I need to do and get so much done. Today, I want to share some of my key time-management and task-management systems with you. (You know how I am all about systems!)
First is my Hour of Power. It's just an hour, no more, no less, but it's incredibly powerful to get my to-do list whittled down. In this hour, I prioritize my tasks and tackle the most urgent ones. No calls, no emails, no distractions whatsoever. For more details on how … (3 comments)

planning: Selling Over 100 Homes a Year Almost Ruined My Life - 07/01/22 12:31 PM

Selling Over 100 Homes a Year Almost Ruined My Life I've talked about burn-out earlier this week, when I held my coaching webinar for Club Zebra members, and I was really touched by how many people emailed me to share their experiences with burnout.
When I was actively selling real estate, I sold way too many homes - and it literally almost ruined my life. One Christmas I really got a reality. I had missed a really important and very special Christmas dinner because I was working. I had let my family down because I was juggling 3 offers on … (8 comments)

planning: The Value of Vacations - 06/17/22 03:22 PM

The Value of Vacations I just got back from Greece and today, I'm back at Encore with my coaching clients. It's my favorite place to be, but I want to talk about the value of putting yourself first. Whether that is taking a special trip or going on a luxurious vacation or visiting a special person, you need that down-time away from your business to recharge and refresh.
A lot of us are passionate about our work - and we should be! However, I can tell you from personal experience that every time I take time off for vacation, I … (3 comments)

planning: 5 Tips for Real Estate Business Planning Success - 01/14/22 10:45 AM

5 Tips for Real Estate Business Planning Success
Business planning is top of mind for most business leaders this time of year. Lofty goals, dedication and drive are commonplace, but what is going to get you to a new level of success is not looking forward, it is looking backward and analyzing what has room for improvement.
In all my years of both selling real estate and now as a coach and trainer, there are common challenges that always doom a business plan and sabotages goals. Agents aren't consistent, they aren't leveraging their time, they don't track their money, … (9 comments)

planning: Automate Your Business for the Holidays - 11/13/20 04:22 PM

Automate Your Business for the Holidays
Every year in mid-November I hear the same complaint from agents. They come to me and say:
"Denise, everything is slowing down. I feel like there's no point to doing anything right now. So I think I'll just ramp things down and plan next year."
While it's a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we've entered the holiday season. If you've been enticed to put in less effort just because the world is entering "holiday mode," I … (7 comments)

planning: Powerful Words to Live By, Thanks Neil! - 04/10/20 11:37 AM

Powerful Words to Live By, Thanks Neil!
With thanks to Neil deGrasse Tyson
National Geographic calls Neil the world's most famous astrophysicist. Since 1996 he has been the Director of the Hayden Planetarium at the Rose Center for Earth and Space in New York City.
I was recently having a conversation with my CEO Shauna Naf and we discussed a statement he had made which impacted her and that I thought was BRILLIANT. He had said, "In order to be more creative you need to be less productive."
This resonated so strongly with me because for over 20 years … (0 comments)

planning: Why Not NOW? - 05/31/18 05:44 PM

Why Not NOW?
The #1 enemy of most real estate brokers today is procrastination.
While most real estate brokers do not lack creativity, customer service or drive, many of them do lack the ability to get things done. This is not just specific to real estate brokers. Almost every professional in every field suffers from some level of procrastination.
I'm not referring to the type of procrastination where you put off a task until tomorrow that should be done today. I am talking about the kind of procrastination that limits your ability to start and complete critical business-building systems.
(20 comments)

planning: Following Your Passion - 11/18/16 05:33 AM

Following Your Passion This is a story about an amazing client of ours, Linda Arvanitis, and her dog, Buck.
Many of you who are selling real estate today are doing so because it is your calling. You might have had a former career in retail, in sales, in management, or maybe you are even like several of my clients who used to tend sheep (yes, really) or you might have been selling real estate as soon as you left school. But something or someone told you that you should be selling real estate.
I actually talked to an agent client … (0 comments)

planning: Buying to Renovate: What Your Clients Need to Know! - 09/30/16 03:29 AM

Buying to Renovate: What Your Clients Need to Know!
Many buyers are finding themselves having a hard time purchasing the type of home they initially began searching for. Often they are faced with a decision to alter their criteria and even their price expectations. Many areas are experiencing severe inventory shortages, leading some buyers to make the decision to remain in their homes and renovate OR to find themselves buying something that isn't quite perfect now, but they plan to make it perfect for them through renovation.
If you are helping a buyer with this sort of plan in … (3 comments)

planning: What is Your Back-Up Plan? - 07/15/16 10:03 AM

What is Your Back Up Plan?
Have you ever wondered what you would do with your business if you received a call that required you to drop everything and divert your attention to an issue more important than business?  The call may come from a family member needing your help with an emergency or about an aging parent that needs your FULL attention now. Or worse, that call may be notice that someone you really cared about was at the end of their life. Or maybe the challenge is that YOU need to attend to a an urgent personal … (0 comments)

planning: Lessons Learned from Skee Ball - 06/10/16 05:37 AM

Lessons Learned from Skee Ball
Photo copyright Scott S.
A group of kids playing tag the other day reminded me of the importance of having a strategy and sticking to it. As I watched, I realized that each kid who was it had his own strategy for tagging others. Some relied on the taunt and tag while others depended solely on their speed and agility. But then one of kids was it and it was evident that this kid had no plan at all. He made a feeble effort to run after anything that moved. He took a few … (0 comments)

planning: Vision: If You’ve Got It, Flaunt It! - 11/20/15 05:54 AM

Vision: If You’ve Got It, Flaunt It!
This year my daughter, Alannah, went off to college. Hard to believe how fast the years have passed!
Something really special and enlightening happened at the end of her senior school year right before she graduated from high school. I received a piece of mail at my home and it was addressed to my daughter. The strange thing was that it looked like her handwriting but I couldn't understand why she would mail herself a letter. Was it, in fact, her handwriting? Or did someone near her age with similar handwriting send … (3 comments)

planning: A Foundation for Success, Your Business Vision - 10/23/15 06:07 AM

A Foundation for Success, Your Business Vision
I have coached many agents over the years and the first question I ask them is, "What is your vision for your business?"
Without a clear vision for your business, you're unlikely to ever achieve your business goals. For example, agents tell me all the time that they want to make so much money so that they have financial confidence. However, what they are focused on is a financial goal. That's just one goal; it's not a business vision. A vision defines what you want your business to represent and how you … (1 comments)

planning: Personal Self-Discipline And Freedom - A Winning Combination! - 10/02/15 03:01 AM

Personal Self-Discipline And Freedom - A Winning Combination!
If you closely follow the footsteps of top producing agents, successful business people, and athletes you will soon realize that the one thing they have in common is personal self-discipline. Some will argue that talent is more important while others who have made it just by sheer hard work will tell you it was their personal self-discipline to persevere through the hard times that was their secret to success. I have witnessed both in my journey as a business person myself and as a real estate professional and coach.
I have … (13 comments)

planning: The Fall Catch Up Plan - 09/18/15 04:37 AM

The Fall Catch Up Plan
Fall is a natural time to reflect back on your year and to give yourself a fresh start so you can finish out the year strong.
With kids going to school and our focus turning away from summer activities, this is a great time to examine your business and determine if you are on track - or if you need to make some adjustments as you head towards the end of the year.
First some evaluation:
1) Are You on Track Financially?
This is the easiest thing to evaluate but the one thing that causes … (2 comments)

planning: Task Management: The Key to Getting It All Done - 04/03/15 03:06 AM

Task Management: The Key to Getting It All Done
A real estate agent that I coach recently presented me with a beautiful weekly calendar with lead generation, client follow-up, and potential client follow-up neatly organized according to time blocks and color-coded. I complimented him on his diligence and use of color in a calendar format and then informed him that with his personality type and business, this type of planning was not in his best interest. Why?
It's not in the agent's best interest because this type of planning is time management. However, the best way to handle all … (2 comments)

planning: What Have You Mastered Lately? - 03/13/15 03:15 AM

What Have You Mastered Lately?
Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. It also is a profession that attracts independent souls who want freedom and flexibility in their work life. The real estate agents that seem to do the best are the ones that have mastered an area in their business.
The key to success in anything is to develop … (0 comments)

planning: 10 Ways to Boost Your Business Any Time of the Year - 03/06/15 01:50 AM

10 Ways to Boost Your Business Any Time of the Year
If you find yourself feeling that you aren't where you need to be in your business, I have some great ideas to help you take action and get you moving forward. The key to mastering any business or even sport is to keep taking the action you need to improve. Many real estate agents get stuck and stop making progress because when they don't see immediate results. However, if you focus on the action rather than the results, the results will come.
Here are 10 ideas to jumpstart … (2 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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