real estate branding: Website Reveal: Kelly Burns
- 03/08/24 10:50 AM
Website Reveal: Kelly Burns Kelly Burns is an experienced broker, whose background includes 25 years of title and escrow work. Already connected to the real estate industry, when a friend suggested she become a broker, she quickly transitioned into her new role and found a profession to love.
Following on the heels of completing Kelly's real estate business branding, it was time to execute on creating her custom website to match. Kelly's brand had a clear direction with clean lines throughout, a confident grey marble texture that could compliment any listing photo or other content, a pop of spring color, … (2 comments)
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real estate branding: Branding Spotlight: Vegas Born Real Estate Services
- 09/29/23 08:59 AM
Branding Spotlight:
Vegas Born Real Estate Services We are so pleased to present updated branding for Vegas Born Real Estate Services! Designated Broker and Owner, Crystal, came to us looking to take her already-established brand and logo up a notch. The Vegas Born logo already included a collection of instantly recognizable Vegas landmarks. Our goal was to take it up another notch with a little polish, providing additional interest with area-appropriate fonts and energy.
From the start, Crystal knew she wanted a gold-and-black color palette, so we needed to find the right textures to fit her vision. Charcoal stone with gold … (1 comments)
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real estate branding: Brand Refresh: Sharon Scott
- 07/07/23 10:17 AM
We have been working with Sharon Scott since 2005 when Shauna built her first brand (one of Shauna's all-time favorites, by the way!). Sharon's life and business has changed since then and it was time for a real new brand.
Over the years we have done a few partial refreshes, but now it was time to really dive in. Her brand style previously was eclectic and bold, but this time around she needed a brand that was more-refined.
Clockwise from top-left: Letterhead, homebook cover, envelope back/front, business cardBut don't think we didn't try the more eclectic route! Multi-color camouflage and bright orange … (2 comments)
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real estate branding: Branding Spotlight: Sandra Hines
- 06/02/23 08:57 AM
Branding Spotlight: Sandra Hines We had been working with Sandra for well over a decade and when she decided it was time for a brand refresh - we were ready, willing, and eager to help! Sandra has adjusted her business quite a bit over the last several years, but what hasn’t changed is her dedication to past clients. Her past client relationships are the driving force of her real estate business and she prides herself on creating new friendships with each and every transaction.
In her past brands that we had developed for Sandra, the color palette included either a … (1 comments)
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real estate branding: Brand Reveal: Stephanie Kristen and Christine Hemnes
- 04/07/23 09:42 AM
Brand Reveal: Stephanie Kristen and Christine Hemnes Stephanie Kristen and Christine Hemnes, with a combined experience of over 50 years in the industry (WOW!!), joined forces in 2022 to better-serve their individual client bases and to work together in partnership. It can be difficult to create a brand for a team as each usually has a strong sense of individual style. Couple that with the fact that they had both established business identities on their own before joining forces and we thought we might have our work cut out for us!
However, Stephanie and Christine had a shared brand vision … (0 comments)
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real estate branding: Brand Reveal: Jessica Livingston
- 03/10/23 09:53 AM
Brand Reveal: Jessica Livingston After finding success for over 20 years working as a real estate agent across the greater Seattle area, the time came for Jessica Livingston to build a unified look to take her business to the next level. We are thrilled to have helped her in this chapter of her business journey.
While her previous tools and systems were a little miss-matched due to years of revisions, she knew she wanted to continue with the lovely purple-and-gray palette from her website and the minimal san-serif font used. Her overall goal was to establish a visual that was … (1 comments)
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real estate branding: 5 Social Media Mistakes Agents Often Make
- 02/17/23 01:11 PM
5 Social Media Mistakes Agents Often Make One of the benefits of being a real estate coach is that I get to see a lot of real estate agents online social media profiles from week-to-week. Over the many years I have seen many bare-bones Facebook pages, countless unclaimed Realtor.com profiles, outdated agent portraits, and all manner of embarrassing mistakes.
Your own social media profiles can be easy to ignore. Many agents will create an account and then away they go, engaging on their platform of choice without a second thought about what their profile says about their business to potential … (12 comments)
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real estate branding: Brand Reveal: Brandi Chambers
- 02/08/23 02:29 PM
Brand Reveal: Brandi Chambers Brandi was a real estate assistant in Las Vegas before moving to the Pacific Northwest. At first, she hadn't thought of herself as real estate agent material because she didn't like the thought of being a salesperson. However, once she found the right agent to model what a real estate consultant was, she was hooked! She appreciated that the agent she was assisting would sometimes talk her clients out of buying or selling if it wasn't the right fit for them. That sort of integrity is innate to who Brandi is and she decided to take … (0 comments)
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real estate branding: Branding Procrastination = Costly Missed Opportunities
- 07/08/19 10:23 AM
Branding Procrastination = Costly Missed Opportunities
When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community. I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and the name for the development. We would come up with a short list of names we liked then we would hire people in focus groups to tell us what kind of homes they thought they would find in … (9 comments)
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real estate branding: 7 Must-Have's for Listing Presentations
- 10/27/17 09:36 AM
7 Must-Have's for Listing Presentations
Gone are the days when you can just saunter into a listing presentation and hope your big smile and sunny personality will win over the potential sellers. The challenge today is that there are too many agents competing for the same listings because there are too few listings and too many agents. With listings being the hottest commodity out there you can bet you are not the only agent that is competing for the seller's business. Sellers need to be wowed and you need to show your worth and why they would be making … (20 comments)
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real estate branding: Why Savvy Agents Brand
- 10/07/11 05:25 AM
Why Savvy Agents Brand
I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days. We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly.
I’m a proponent of branding because it works. Branding your business will increase the success of your business. That’s why my company offers branding and design services to our clients.
I want to be very clear on my next statement. I don’t talk about branding because my company … (13 comments)
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real estate branding: And the Winner Is...
- 09/30/11 10:00 AM
And the Winner Is...
Recently on our blog, we announced a branding “before and after” contest. We asked our readers to submit their branding for a design makeover and revealed the finalists on September 1st. We gave our readers two weeks to vote for their choice.
Well, I’m thrilled today to declare the winner of our contest – Francine Viola!
The results of our poll, as determined by our Zebra Report readers, were:
Readers really responded to Francine’s original comments, which I want to share with you:
“Some people may equate violins and classical music to being stuffy and high-brow, but I … (2 comments)
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real estate branding: What's Your Style?
- 09/19/11 11:05 AM
What's Your Style?
I’m a pretty intuitive person. For whatever reason, I “get it” when I’m talking to agents about branding. It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits.
But I’ve learned over the years that not everyone is intuitive. And when it comes to your own design style, you might feel as though you have blinders on.
When working with our clients, we find it helpful to place them in one or more “design style categories” we’ve developed. Most agents have a … (2 comments)
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real estate branding: Your Branding Questions ... Answered!
- 09/19/11 10:23 AM
Your Branding Questions ... Answered!
Many of you have emailed with questions about how to get started on branding, how to determine what level of service you need, and whether or not your branding should also be part of your website.
So let me try to answer as many of your questions as possible. Here goes:
Q: Lots of companies, and yours too, seem to offer different levels of service when it comes to design. There are template designs, and then there is custom work. Which do you recommend for agents? - Caryn K.
A: In an ideal world, every … (0 comments)
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real estate branding: New from The Lones Group Design Team!
- 02/23/11 06:32 AM
NEW FROM THE LONES GROUP DESIGN TEAM!
The business model Brian Housley has developed is a bit different than that of many real estate agents. Because many of his clients are purchasing simply for investment, it was important to Brian that his brand reflected his core values of experience, credibility, and trust. Although Brian’s brand is more “institutional” or “corporate” than many of the brands we develop for agents, it’s a perfect reflection of the message he wants to project to his target client base.
Whether you want to develop a completely custom brand, or select from one of the … (1 comments)
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real estate branding: New from The Lones Group Design Team!
- 02/02/11 07:29 AM
NEW FROM THE LONES GROUP DESIGN TEAM!
David Oser has a sterling reputation in his market. Known for his no-nonsense, yet gentlemanly approach to the business, David asked us to create a brand that would reflect those qualities. Because David wanted to leverage his relationship with ReMax, we selected a color palette of blue and white, accented with red. The result? A brand which clearly positions David in exactly the way he wishes to be perceived by potential clients!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” … (0 comments)
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real estate branding: Fresh From The Lones Group’s Instant Image Portfolio: She Sells Sea Shells!
- 01/20/11 05:07 AM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: SHE SELLS SEA SHELLS
Because blue has traditionally been a color favored by corporate America, blue is too often used in predictable ways.
That’s not the case with our “She Sells Sea Shells” brand! Our take on “corporate blue” is completely different – and the result is a unique and exceptional brand!
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image? We can help … (1 comments)
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real estate branding: If It Sounds Too Good To Be True ... It Probably Is!
- 09/10/10 05:26 AM
IF IT SOUNDS TOO GOOD TO BE TRUE ... IT PROBABLY IS!
You’ve seen the promotions:
This lead-generation system is simple to use and easy to implement. Watch the leads roll in … as you sit back and collect commission checks.
Or:
They didn’t believe me when I told them I made $500,000 in referrals alone last year while sitting at home in my pajamas. Now I’m laughing all the way to the bank.
Sounds enticing, doesn’t it? Seriously, who wouldn’t want to have business flow to them like a raging river while sitting back and watching television?
I hate to … (7 comments)
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real estate branding: Ask Denise: On Branding
- 09/07/10 10:14 AM
… (1 comments)
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real estate branding: Ask Denise: On "Farming"
- 08/23/10 06:35 AM
… (3 comments)
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