real estate coach: Microsoft Publisher's Days Are Numbered - 03/01/24 09:33 AM

Microsoft Publisher's Days Are Numbered 975 to be exact.
Last week, Microsoft announced they would no longer be supporting Microsoft Publisher as of October, 2026. Here's their official statement:
"In October 2026, Microsoft Publisher will reach its end of life. After that time, it will no longer be included in Microsoft 365 and existing on-premises suites will no longer be supported. Until then, support for Publisher will continue and users can expect the same experience as today."
Our designers at The Lones Group have known for a while this is coming. The writing has been on the wall. While other … (4 comments)

real estate coach: The 2024 Spring Market has Sprung - 02/16/24 04:14 PM

The 2024 Spring Market has Sprung Today I want to talk about our spring market, because spring has sprung! There is a very busy market out there. If you look at open house attendance, it is up. If you look at pending numbers, pending numbers are up in most areas. People want to buy. They have been waiting too long to buy.
Also, while interest rates are just holding still, people are finding ways to get out of the homes that they haven't wanted to stay in. This past year, 2023, has been a year that I would describe as … (8 comments)

real estate coach: Find Your People - 02/02/24 09:51 AM
There are a number of items that can spell success or failure in a real estate agent's business. Many of these items are under an agent's control - activities that keep an agent top-of-mind with past clients like mailing consistently to a farm and of course, doing a great job with buyers and sellers they are currently working with. However, there are a number of threats that are outside of an agent's control: what the Fed does with interest rates, whether it makes financial sense for a seller to sell, or how much new construction builders build. Today I want to … (1 comments)

real estate coach: Don't Let This Challenge Derail Your 2024 - 01/19/24 10:20 AM
This is a time of year that I love - many agents are feeling full of promise and inspiration toward making changes in their business! I am also very excited about what is coming up for our industry this 2024 and beyond. We have a strong year ahead of us that is full of changes that many of us have never seen before. You need to be ready!
Whatever your resolutions this year - making more money, taking time off, getting your systems up-and-running, creating a buyer package - there is one critical component that I hope you are including in your … (5 comments)

real estate coach: If You Do Only One Thing in 2024, Make It This - 01/05/24 10:52 AM

If You Do Only One Thing in 2024, Make It This Welcome to 2024! We are getting close to a week into the new year. How are you feeling about your progress on your goals? Do you feel that you are falling behind already or working strong? Will you will be able to sustain what you are doing or are you likely to go off-track when you get busy?
This time of year has a lot of agents planning on what they want for their business in the upcoming year. I keep my eye on what agents are saying in … (8 comments)

real estate coach: Authentic Client Communication for the Holidays - 12/15/23 10:49 AM

Authentic Client Communication for the Holidays Today I want to talk about connecting. We are in mid-December and I know that this can be both a very special and stressful time of year for so many people, so I really want to remind you to not forget your wonderful clients – both those from your past and potentially ones in your near future as well. Take the time to connect.
Here are a few ideas for authentically connecting with important clients in your sphere.
First, of course, December is of course a wonderful time to send out a holiday … (3 comments)

real estate coach: Looking Beyond the 2023 Housing Market - 12/08/23 11:03 AM

Looking Beyond the 2023 Housing Market Today I want to talk about 2023, what made this such a challenging year for many agents, and why I see opportunity ahead for agents equipped with the right knowledge.
I get calls every day from agents that tell me that 2023 was not a great year for them. I also get calls from other agents that actually did really well in the market in spite of the fact that this year we have seen less inventory than we have in over a decade. It's been a tough time for agents because the volume … (3 comments)

real estate coach: 7 Things To Do in December for 2024 Success! - 12/04/23 01:36 PM

7 Things To Do in December for 2024 Success! Many agents I know would not say that 2023 has been their favorite year in the real estate business. Between interest rate challenges, lack of housing choices, and industry shake-ups that have us learning new processes when it comes to how we serve our clients and get compensated, it has been a tough one for sure.
But you know what? YOU are tougher. You are here reading this article because you care about our industry and doing the best job possible for your clients. Let's celebrate THAT!! You WILL survive and … (15 comments)

real estate coach: The Power of Data - 11/17/23 09:43 AM

The Power of Data This week I want to talk about data - yes data! This is not a boring data conversation we are having today because having the right data is crucial to understanding your market and your business success!
When you research and you begin to uncover and understand data - whether that is new construction starts in your area or how pending homes have changed from month-to-month, or how your town is updating its comprehensive plan - you will discover new opportunities for your business. Suddenly that data has come to life!
Having information has become one … (2 comments)

real estate coach: Focus Your Mindset - 10/20/23 04:33 PM

Focus Your Mindset Today I want to talk about mindset and what is going on in our world. Agents are really nervous right now. I can't blame you for being nervous, upset, and horrified by what is happening over in Israel, I feel exactly the same way about it. Now, I also want to talk about how your mindset around all issues affects real estate.
You should be aware that you aren't the only person watching the news. Buyers and sellers are also watching the news and they are nervous too. They are wondering whether negative news should influence a … (8 comments)

real estate coach: Accessory Dwelling Units: More Than a Way Out of the Housing Crisis - 10/13/23 02:59 PM

Accessory Dwelling Units Not Just a Way Out of the Housing Crisis As you probably already know from reading our Zebra Reports over the years, we are passionate about housing. For years, I have shouted from rooftops that our housing starts were not keeping pace with the numbers needed to house our growing population. Now our national housing shortage is in the millions – and Washington State and our local governments are changing building guidelines to help get us back on track.
Just one of the ways they are doing that is by allowing ADUs: Accessory Dwelling Units. These are … (11 comments)

real estate coach: Where Will Your Business Be in Six Months? - 10/09/23 10:43 AM

Where Will Your Business Be in Six Months? When is the last time you gave yourself space to think about your goals? As many of us are caught up in the day-to-day of running our lives and our businesses, we need to take some time to reflect on a few things:
What are we doing all of this for? Are we on track? Without the vision, the action plan, and then making sure we follow the action plan, we aren't likely to make the forward momentum that we should.
If you have 15 minutes right now, grab some paper and … (9 comments)

real estate coach: Wake Up Washington! HB1110 and HB1337 Are Now Law - 09/22/23 09:26 AM

This week I want to talk about what is changing in housing here in Washington State, with two new housing bills that Governor Jay Inslee signed-into law this past May, 2023.
The first one I want to talk about is HB1110. For those of you who don't know about it, please look it up. This legislation was designed to increase middle-housing opportunities in areas that were traditionally zoned single-family residential (SFR). That means that there are huge changes that have happened regarding what … (2 comments)

real estate coach: Creating Connections with Community Pages - 09/01/23 01:23 PM

Creating Connections with Community Pages As brokers and agents, we are all tied to our communities and there are so many great ways to get involved too. Some of you reading this today volunteer at shelters, support boys-and-girls clubs, are part of a Rotary Group or community lodge, or maybe you care for aging pets or are a member of a local activity group. These are all great things you can do in person that build your presence within the community and expand your sphere of contacts – and help you feel good too! But how do you illustrate connections … (4 comments)

real estate coach: Processes and Procedures - 08/22/23 12:35 PM

Processes and Procedures This afternoon I was teaching my Encore coaching group and we were discussing referral processes and it really made me think about how important it is for agents to have a procedure for everything in their business. For example, what is your process for:
Taking a new listing? Closing a property? Post-transaction client care? Every part of your business needs to be procedure oriented. The reason for that is threefold. First and foremost, it saves you time and energy. Second, it streamlines your business and adds a rhythm to your business that is regular and ongoing - … (0 comments)

real estate coach: Appreciation: The Secret Weapon in Your Seller Toolbox - 08/11/23 10:48 AM

Appreciation: The Secret Weapon in Your Seller Toolbox When someone is thinking about a move, they aren't necessarily focused on the future - they are thinking about why the home they are living in doesn't meet their needs now.
The challenge in the current market is that sellers want to move, but when confronted with the financial reality of a higher monthly payment due to interest rates, sellers freeze. They are caught between wanting to improve their living situation, but being too uncomfortable with the impact on monthly payment.
There may only be so much that can be done about … (4 comments)

real estate coach: The Power of Transaction Process Visuals - 08/08/23 10:09 AM

The Power of Transaction Process Visuals As busy real estate professionals, you understand the ins-and-outs of a transaction and can operate one like clockwork. However, buyers and sellers are often unsure about the process, even if they just bought or sold a few years ago. Furthermore, the buyer side and the seller side operate both dependently and independently of the other, so providing a road-map of the milestones is important for all parties to be able to see the big picture.
A list of transactional milestones does not cut it. This is a complex process with many moving parts. Only … (10 comments)

real estate coach: What is Your Move Mark? - 07/27/23 06:06 PM

What is Your Move Mark? Virtually everyone has a challenge with their home. Maybe they wish it were just a little closer to town, want a soaking tub in the primary bathroom, have less upkeep, or more energy-efficiency. Most people will live with a few of these issues until it just becomes too much and they see another option that meets their needs better than their existing home.
The challenge we have right now is that second part of the equation - seeing another option that meets their needs better than their existing home. Little inventory available means that the … (3 comments)

real estate coach: Summer Market Opportunities - 07/25/23 03:22 PM

Summer Market Opportunities Today I want to talk about Summer real estate market opportunities - not just for selling, but for your buyers too! This is a fantastic time to be out there in real estate. Summer is a perfect time for both buyers and sellers.
First, let's talk about buying opportunities. If you have buyers right now that have not been able to find what they want, I desperately want you to get back in the MLS and scour for all listings that have been on the market longer than ninety-days. Those 90+ day opportunities are there because sellers … (6 comments)

real estate coach: Parking Matters - 07/14/23 10:28 AM

Parking Matters As urban and suburban areas across the country struggle to add more density to their city centers, the issue of parking is going to become a weightier topic and one that you as a real estate professional need to be aware of.
Some cities have done a great job of developing with walkability in mind. Cities like New York and San Francisco have robust transit systems that get people moving around the city. So, what if your city doesn't have that system in place? What if they have only recently had that system in place and people haven't … (1 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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