real estate marketing: The Tipping Point - 01/29/16 01:23 AM

The Tipping Point
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don't even know they want to sell until someone informs them of the benefits of selling.
For example, imagine a seller is at home and they retrieve their mail and find a letter from a real estate agent informing them that their neighbors home has sold. The seller is surprised to find out that his neighbor's home sold for $425,000 - he had no idea that homes in his neighborhood were even close … (0 comments)

real estate marketing: Six Areas to Address When Getting Your Business Organized - 06/12/15 03:21 AM

Six Areas to Address When Getting Your Business Organized
One of the best ways to give your business a boost is to make a conscious effort to get your business organized. Last week I addressed computer file management.  Here is a list of some additional areas in your business that could use some organizing.
Email management is not just about responding to emails in a timely manner. It is about being able to keep important transactional communication easily accessible for when you need it. Losing just one email could be very costly to your business, not to mention … (1 comments)

real estate marketing: Open Houses: Your Time to Shine When Presenting Features & Benefits - 03/29/13 08:07 AM

Open Houses: Your Time to Shine When Presenting Features & Benefits
I have heard many agents complain over the years about open houses being a "waste of time."
While this could be true if you don't do your marketing ahead of time to ensure traffic, open houses can provide you an excellent opportunity to showcase features and benefits and actually sell the home you are holding open.
If you haven't visited a new home community in a while, consider it a good lesson in how to present features and benefits. The new home sales industry does an amazing job … (4 comments)

real estate marketing: Do You Know the 11 Best Pinterest Practices? - 06/29/12 02:31 AM
Do You Know the 11 Best Pinterest Practices?
In an earlier Zebra Report I shared my thoughts about Pinterest, and how it could benefit your real estate business.
As you might remember - or may have discovered since that report - Pinterest is a website where users can curate theme-based images and collections. At heart, it's based on the concept of visions boards and social photo-sharing.
Of course, you can simply use Pinterest for fun, rather than trying to harness its strength for business. But I do think there is enormous opportunity to reach potential clients through Pinterest. If you … (4 comments)

real estate marketing: And the Winner Is... - 09/30/11 10:00 AM
And the Winner Is...
Recently on our blog, we announced a branding “before and after” contest. We asked our readers to submit their branding for a design makeover and revealed the finalists on September 1st. We gave our readers two weeks to vote for their choice.
Well, I’m thrilled today to declare the winner of our contest – Francine Viola!
The results of our poll, as determined by our Zebra Report readers, were:

Readers really responded to Francine’s original comments, which I want to share with you:

“Some people may equate violins and classical music to being stuffy and high-brow, but I … (2 comments)

real estate marketing: What's Your Style? - 09/19/11 11:05 AM
What's Your Style?
I’m a pretty intuitive person.  For whatever reason, I “get it” when I’m talking to agents about branding.  It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits.
But I’ve learned over the years that not everyone is intuitive.  And when it comes to your own design style, you might feel as though you have blinders on.
When working with our clients, we find it helpful to place them in one or more “design style categories” we’ve developed.  Most agents have a … (2 comments)

real estate marketing: Four Powerful Lead Generation Sites - 09/19/11 10:35 AM
Four Powerful Lead Generation Sites
Last week my Zebra Report talked about the opportunities that lie within social media for very inexpensive lead generation.  I promised to share additional information on Facebook, Twitter, and LinkedIn, and I’m going to do exactly that today.  I’m also going to talk about Google+.
All four of these social media sites are quite different.  They serve different needs in the social media world, and their differing natures mean that they appeal to some people, but not others.
I don’t think you can afford to ignore any one of these sites.
The days of ignoring … (4 comments)

real estate marketing: Looking for Free Leads? - 09/19/11 10:33 AM
Looking for Free Leads?
In the last two Zebra Reports I talked about a topic near and dear to my heart – lead generation.
I even shared some of the methods of lead generation that are tried and true – such as open houses, working expired listings, or pursuing FSBOs.
All of those methods are great – and they DO work!
But I want to talk today about a venue for lead generation that is a little scary to some of you … and that’s “social media marketing” or “social networking”.
Social media is a term that gets tossed around … (2 comments)

real estate marketing: Your Branding Questions ... Answered! - 09/19/11 10:23 AM
Your Branding Questions ... Answered!
Many of you have emailed with questions about how to get started on branding, how to determine what level of service you need, and whether or not your branding should also be part of your website.
So let me try to answer as many of your questions as possible. Here goes:
Q: Lots of companies, and yours too, seem to offer different levels of service when it comes to design. There are template designs, and then there is custom work. Which do you recommend for agents? - Caryn K.
A: In an ideal world, every … (0 comments)

real estate marketing: Fresh From The Lones Group’s Instant Image Gallery: "Fireside Chat" - 04/20/11 06:20 AM
Fresh from The Lones Group's Instant Image Portfolio: "Fireside Chat"
Our “Fireside Chat” brand evokes a sense of calm, while the use of various shades of brown reinforce a feeling of safety and security.  A sliver of red brings the brand to life – offering just that little touch to ward away the expected and keeps this brand from being too predictable.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our "Instant Image" portfolio, we are here to help.
Interested in learning more about developing your custom branded image? … (0 comments)

real estate marketing: Fresh From The Lones Group’s Instant Image Gallery: Investment Portfolio - 03/29/11 07:52 AM
Fresh From The Lones Group’s Instant Image Gallery: Investment Portfolio
“Investment Portfolio” is a great example of a “layered” look in a design.  The strong color palette features the prominent use of blue – a color that embodies a sense of trust and security.  If you’re looking to develop a powerful image, “Investment Portfolio” would be a great brand for you!  It’s just one of the many options available in our Instant Image portfolio of designs.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are … (0 comments)

real estate marketing: New from The Lones Group Design Team! - 02/11/11 08:00 AM
A warm, welcoming feeling was at the top of Janet Nation’s “must convey” list when we consulted with her on her branding project. With key words of “approachable” and “genuine”, she insisted on a brand that was not too formal or overly designed. The fireplace, which is a key element of her brand, immediately brings to mind both physical warmth as well as the warmth of the relationships Janet develops with clients.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” … (2 comments)

real estate marketing: The Call That Could Change Your Business! - 11/01/10 08:21 AM
If you are ready – I mean REALLY ready – to fix what is wrong in your business, then I WANT TO HELP YOU!!
But I have to warn you … I am not going to suggest buying a $39 CD … I am only going to make suggestions that have the ability to change your business and change your life.
Please join me on Thursday, November 4th at 10:00 am for a phone call that will focus on your particular business challenges. I urge you to hit me with your best shot! There … (2 comments)

real estate marketing: New from The Lones Group Design Team! - 10/29/10 07:57 AM

With the launch of his website,, Kevin has taken an important step in his business.  His site, an extension of the brand we developed for him, provides an important online resource for past, present, and potential clients.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about website development?  We can help with that too!  Please call us at 360-527-8904, or send an email to learn more.

real estate marketing: Upgrade Yourself from "Salesperson" to "Expert" ... With Four Essential Marketing Pieces - 10/04/10 06:37 AM
There is so much false information out there about marketing.  With the advent of the internet, even more bad advice has been written and published than ever before about what you need in your marketing toolbox.
“Denise, I’m so confused”, agents tell me.
And I don’t blame them.  Every inexperienced “expert” with an opinion gets a pulpit on the internet.  They spew advice that they probably got from a marketing book from the library—written by someone who hasn’t been in the trenches for years and doesn’t know what really … (5 comments)

real estate marketing: Ask Denise: On Branding - 09/07/10 10:14 AM

real estate marketing: The 7 Deadly Sins of Branding ... And How to Avoid Them! - 08/13/10 05:56 AM
When it hits your eye, you can’t help but groan.
Or perhaps it’s so unremarkable that it doesn’t register with you at all.
Those are the effects of bad branding.
Rarely do you see an agent whose branding is so unique—so different—that it stands out above the rest. That memorable brand clearly articulates who the agent is, what the agent specializes in, and the level at which they do it.  And it motivates you, as a consumer, to want to work with that agent.
Branding is the one area of … (0 comments)

real estate marketing: Ask Denise: Why do I have to make my own marketing materials? - 08/11/10 05:52 AM

real estate marketing: From ACTION to TRANSACTION with Denise Lones - 07/27/10 11:28 AM
Have you lost sight of your plan?  Did you ever have a plan?  Do you need help developing a plan?
If you’re ready to take actions that will move you to transactions, please join us for a FREE call on Thursday, July 29th at 1:00 PM Pacific Daylight Time, when Denise Lones will offer lots of great free advice to get your business in gear.
We’ll take your questions, offer advice, and get you on (or back on) track.
Because we need to be sure to reserve enough lines for our callers, please call … (0 comments)

real estate marketing: Instant Image Gallery: New Designs Just Added! - 07/20/10 09:29 AM
Over the years you’ve no doubt seen the amazing brands we create for agents.
And maybe you’ve wanted to develop a brand of your own...but it just wasn’t the right time, or the right price. If that’s the case, you’ll be excited by our news:
We are excited to announce the enhancement of our “Instant Image” portfolio!
This dynamic portfolio is packed with brands that we’ve designed for “instant” use, so you can very quickly develop that business brand.
The enhancement? Well, there are two! We’ve just added more than 40 new designs to the portfolio. And we’ve also created a … (0 comments)

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




RSS 2.0 Feed for this blog