real estate: GET WITH THE VIRTUAL SOCIETY
- 10/23/08 08:15 AM
GET WITH THE VIRTUAL SOCIETY Now—more than ever before—we live in a visual society. From the “MTV Generation” to today’s Internet obsession, getting noticed is all about visuals—graphics, colors, designs, images, fonts, and pictures. Surprisingly, one industry is particularly resistant to this trend. Most of the people involved in this industry look exactly the same – essentially carbon copies of each other, dull and boring. Who are these behind-the-times cave-dwellers? Yep, you guessed it—our own real estate industry. There isn’t a week that goes by that a real estate agent doesn’t challenge me on the topic of whether or (1 comments)
real estate: PAST MARKETING EFFORTS REAP BIG BENEFITS
- 10/23/08 08:12 AM
PAST MARKETING EFFORTS REAP BIG BENEFITS Do you sometimes feel like you’re spinning your wheels and going nowhere? You’ve been doing everything you’re supposed to do to market your business but no matter how hard you work at getting your name out there, the phone is just NOT ringing. I was thinking about this the other day while I was in the hospital. A back injury I suffered in an accident a few years ago flared up last week while I was on the way to teach a class and I drove myself to the nearest emergency room. As part (0 comments)
real estate: The Three Most Important Words In Real Estate Marketing
- 10/23/08 08:02 AM
The Three Most Important Words In Real Estate Marketing We’ve all heard the tired old saying “The three most important words in real estate are location, location, location.” But if you truly want to make a six-figure real estate income, the words “database, database, database” are synonymous with your success. Your database is your own personal goldmine. The average real estate agent meets over five hundred new people per month. Of those five hundred, they add only five of those people to their database. That’s right…only five! I hope this doesn’t describe you. If so, it’s time to get serious and (2 comments)
real estate: Denise Says: Discover What Works for You -- and What Doesn't!
- 11/15/07 07:17 AM
Discover What Works for You and What Doesn't By Denise Lones M.I.R.M., CSP Agents are always looking for "The Plan." You must have heard of "The Plan." It's that super secret 1-2-3 magic set of instructions that if you just plug it in, it will magically catapult your business to the next level. Newsflash: This just in. There is no "Plan"! We do not live in a cookie-cutter world. There is no one "magic pill" that will work for everybody. Everybody is different. On the Safari At Sea last week, again I was amazed at how different we all are. So many different personalities. (2 comments)
real estate: Denise Says: If you can DREAM it, YOU can do it!
- 10/18/07 11:41 AM
By Denise Lones M.I.R.M., CSP It was a cold and rainy day when I sat down with my broker for our weekly meeting. I was a relatively new agent in his office, but I was slowly learning how to double (and then triple) my income without working seven days a week. After going over the week's numbers, I said to him, "I love the results I'm getting since I started to do things the right way. Someday I'd love to help others rise past the struggles that I've suffered through the last couple of years." "That'll never work," he said with a condescending (3 comments)
real estate: Denise Says: Stop WHINING and Start Taking Action!
- 10/18/07 11:30 AM
By Denise Lones M.I.R.M., CSP For the real estate industry, the last three months have been one of the strangest periods I've witnessed in the last ten years. Real estate agents have whipped themselves into a frenzy based entirely on media baloney. True, the media deli has been serving up large portions of this baloney. Barely a week goes by without a new report about a crashing market or an expose of another ruthless lending predator. As of this writing, I've never seen real estate portrayed in such a nasty light as it is right now. All this negativity is breeding insecurity among (5 comments)
real estate: Denise Says: Real Estate - The Teeter-Totter Principle
- 10/11/07 12:34 PM
Balancing Your Work and Personal Lives By Denise Lones M.I.R.M., CSP Agents have a million excuses why they can't afford to take time off. Whether it be a weekend or a vacation or even two hours on a Wednesday, we struggle to allow ourselves to relax. By thinking like this, we are setting ourselves up for burnout, stress-out, and financial failure. I'm often asked a question like, "Denise, you've got one minute. Give me sixty seconds of advice on what I could do today to increase my income." "Take tomorrow off", I say. Their jaw drops. "What?!?!" they say. "Yes, take tomorrow off. Go see your grandchildren (2 comments)
Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.