real estate: The Changing Face of Real Estate: Who's Buying, What Are They Buying?
- 06/02/17 12:11 PM
The Changing Face of Real Estate: Who's Buying, What Are They Buying?
The National Association of REALTORS® has been studying home buyers and sellers by generation since 2013. The Home Buyers and Sellers Generational Trends Report looks at both the differences and similarities of the generations. The report also looks at how the generations affect the real estate industry.
This report is very important because it details who is increasing in numbers in the market and who is decreasing. This is critical information for builders, developers, real estate agents and remodelers.
Some of the highlights include the following:
The … (4 comments)
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real estate: Video: The Next Best Thing in Real Estate Marketing
- 05/26/17 09:03 AM
Video: The Next Best Thing in Real Estate Marketing
Most real estate agents are familiar with doing videos to market their listings but they stop there. Videos for marketing yourself, your services, your area of specialty, your market knowledge and buyer and seller tips are just a few ideas for using video in your business.
Videos allow potential clients the opportunity to get to know you before they even meet you. Many agents that use this type of video in their business report that they are contacted to come and list a client’s home without ever meeting or speaking … (1 comments)
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real estate: STEP UP or STEP OUT: Buyers and the Multiple Offer Market
- 04/07/17 04:41 PM
STEP UP or STEP OUT: What Buyers Need to Know About a Multiple Offer Market
I have had at least three calls in the past week from frustrated agents who were trying to figure out what they were doing wrong and why their clients lost yet another offer in a multiple offer situation. After long discussions that detailed every step of what these agents did, I was convinced that it wasn't so much about what the agents did it was more about what the buyers didn't do.
In today's highly competitive, fast-paced market, the buyers need to STEP UP … (6 comments)
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real estate: The Changing Climate of Real Estate
- 03/31/17 09:39 AM
The Changing Climate of Real Estate
The real estate market has certainly seen its ups and downs over the past 10 years. If you are a real estate agent that has been in the business longer than a decade you have been witness to a dramatically changed real estate climate.
Gone are the days where you can simply hold a real estate license and expect to call yourself a real estate expert. Today's true professional has to be like a warrior, able to fight for your clients in a multiple offer situation and able to fight off the negativity … (0 comments)
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real estate: Keeping Calm: Strategies for Reducing Buyer Stress
- 03/24/17 09:01 AM
Keeping Calm: Strategies for Reducing Buyer Stress
In a fast-paced market, emotions can easily run high. In this kind of market, buyers can quickly start feeling defeated - the possibility of winning in a multiple-offer can seem next to impossible. When this happens, it is critical that agents reflect on how they can keep their buyer both objective and calm so that they can make smart and effective decisions on their next offer.
Here are four ideas that will help your buyers keep a level head throughout the home search.
Educate Your Buyer
Showing buyers list prices for homes comparable … (8 comments)
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real estate: Move Your Boat!
- 03/10/17 10:13 AM
Move Your Boat!
...and you may find more fish!
There isn't a day that goes by that I don't hear a real estate agent somewhere complaining about the lack of inventory in our market. I get it. It is disheartening to be working with a buyer only to have them lose their offer because they are competing against so many other buyers.
There also isn't a day that goes by that I don't hear from some of my clients that are moving their boat to more fertile waters to find success with sellers. I am not saying to put … (2 comments)
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real estate: My Ideal Real Estate Agent
- 03/03/17 10:30 AM
My Ideal Real Estate Agent
Direct from the horse's mouth!
I recently received calls from two different friends of mine telling me that they are thinking of either buying or selling. They asked me if I knew of a good real estate agent and I asked them what they defined as "good" and what they wanted and expected in the person I would refer them to. I think this list represents a common theme I heard after two very different conversations. The list also represents some of the most common traits of the top agents that I have the pleasure … (1 comments)
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real estate: Becoming a Market Expert: The 20 Things You Need to Know
- 02/24/17 09:32 AM
Becoming a Market Expert: The 20 Things You Need to Know
If you want to be viewed as a market expert, you must completely understand your local market. Most of this information is easily accessible from your MLS. Every agent must be able to analyze for their marketplace:
SALES ANALYSIS
Go into the MLS and find out the total number of sales in your area/s for each of the past three years. This will show you a number of things, including the pace at which the market has sold. Put this information into your binder along with a chart or … (12 comments)
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real estate: The Connected Agent: The Most Important Agent To Be
- 02/16/17 05:42 PM
The Connected Agent: The Most Important Agent To Be
Real estate is a business where clients hire you because they have faith that you can help them buy or sell real estate in an easy streamlined manner. Before you can find those clients you have to make connections. A connection can either be in person, on the phone, by mail, by email or simply by an online post that you have written. Connecting is about making an impression with people and becoming top of mind.
Here are 6 ways to connect with your clients.
Past Clients
First and foremost, if … (5 comments)
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real estate: Turn Off the News and Get Back to Work
- 02/09/17 04:33 PM
Turn Off the News and Get Back to Work
I have been overwhelmed with concern from many of my clients about the state of our country now that the election is over and we have a new a new President. I work hard NOT to discuss politics and I will adhere to that rule in this week's Zebra Report. However, I do need to address how some real estate agents are being affected by the constant barrage of media and news stories about the new President.
Whether you are a Republican or Democrat, whether you are thrilled or deeply … (2 comments)
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real estate: What To Do In a Low or No Inventory Market
- 01/30/17 10:06 AM
What To Do In a Low or No Inventory Market
Throughout the Puget Sound and other markets in the US are currently suffering from record low inventory with no signs of relief in sight. If this sounds like a challenge in your market, you might have to change your business strategy.
Many real estate agents from across the country are expressing great frustration over the low inventory numbers in their market places. This coupled with strong buyer demand coming from a robust employment market, demand for urban living, and demand from out of area buyers is exacerbating the issue.
… (9 comments)
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real estate: 5 Tips for Organizing Your Real Estate Office
- 01/23/17 03:15 PM
5 Tips for Organizing Your Real Estate Office
It seems like getting one's office organized has been on most of my clients' minds this January. However, like many busy people, it can be difficult to know where to start. If this sounds like you, here is a list of areas you may want to tackle in the coming weeks:
#1: Filing
If you have piles on your desks and every flat surface, you could be feeling overwhelmed just entering your office. Although we are moving to a more paperless world, there is still physical paperwork that needs to be managed. … (15 comments)
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real estate: Power of Niche Marketing
- 01/13/17 11:00 AM
Power of Niche Marketing
Have you ever gone to your family doctor only to be referred to a specialist who treated only patients with our exact ailment? Were you then surprised when you showed up at the specialist's office to find a packed waiting room?
This happened to me a couple of years ago when I went to the dentist and I discovered I needed a root canal. I naturally assumed my dentist would just book an appointment to take care of it, but my dentist informed me that she doesn't do root canals. She wanted to send me … (0 comments)
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real estate: Challenging Appraisals in Today's Real Estate Market
- 11/04/16 04:21 AM
Challenging Appraisals in Today’s Real Estate Market
There isn't a week that goes by lately that I don't hear a nightmare appraisal story from one of my clients. There has been a huge surge in appraisal challenges in the last 90 days and it makes me wonder what is going on!
Many transactions today are being delayed because appraisers seem to be struggling to keep up with the demand. There are too few appraisers for the number of appraisals needed. The other challenge is that while the market is super-hot right now, appraisers are coming up empty handed when … (0 comments)
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real estate: Buying to Renovate: What Your Clients Need to Know!
- 09/30/16 03:29 AM
Buying to Renovate: What Your Clients Need to Know!
Many buyers are finding themselves having a hard time purchasing the type of home they initially began searching for. Often they are faced with a decision to alter their criteria and even their price expectations. Many areas are experiencing severe inventory shortages, leading some buyers to make the decision to remain in their homes and renovate OR to find themselves buying something that isn't quite perfect now, but they plan to make it perfect for them through renovation.
If you are helping a buyer with this sort of plan in … (3 comments)
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real estate: The Seasons in Your Business
- 07/01/16 04:52 AM
The Seasons in Your Business
The calendar turned to a new season week, it had me thinking about how there are different seasons in a business as well. These don't necessary follow a calendar or the Earth's rotation. Instead, they tend to follow what is happening for you personally or for others in your personal life.
For example let's take look an agent with a steady home life. There are no kids at home or aging parents with special needs. There are no demands on the on this agents time from anyone. Furthermore, this agent has time to exercise daily and is … (0 comments)
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real estate: Spring Cleaning and Your Open House Checklist
- 04/15/16 02:40 AM
Spring Cleaning and Your Open House Checklist
Depending on where you are in the country, you may or may not be experiencing a super-fast market this spring. A super-fast market is defined as a market where there are many more buyers than inventory and homes are selling in very low days on market numbers for above listing price.
I hear agents trying to talk themselves out of doing open houses in a market like this because there may be little time to prepare for the perfect open house. In some cases, having enough time to advertise because the home … (1 comments)
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real estate: The Investor Tipping Point
- 03/24/16 09:38 AM
The Investor Tipping Point
Several weeks ago, I introduced the idea of The Tipping Point - that moment in time when it becomes more advantageous for a seller to sell than to stay in his or her home. In areas where markets have inventory shortages, making more homeowners aware that their tipping point may be near is critical for encouraging homeowners to make a move and you will drum up more inventory as a result.
There is a second Tipping Point opportunity that comes to a head in March and April each year, meaning we are in prime season … (0 comments)
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real estate: Don’t Fall into These Legal Pitfalls!
- 03/18/16 02:25 AM
Don't Fall into These Legal Pitfalls!
It is not like real estate agents don't have enough to be aware of in their business but there are a few things that I have been seeing lately that are of concern. Lack of awareness around these issues can cause agents a lot of grief in their business.
Here are 10 mistakes agents need to avoid in order to stay out of legal and ethical trouble.
SHOWING PROPERTY "OUT OF AREA"
If you are showing property and listing property in an area that you don't normally work, make sure you know what you … (0 comments)
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real estate: The Census Bureau Does More Than Just Track Population
- 03/04/16 08:36 AM
The Census Bureau Does More Than Just Track Population
The United States Census Bureau is one of my favorite resources for everything from population charts, area information, and even what is happening in real estate. Wait... did you know that the Census Bureau tracks what is hot in housing trends? They do indeed!
The Census Bureau conducts The Survey of Construction which looks at current national and regional statistics on housing starts, housing completions, and even the characteristics of single family housing and multifamily housing. The Department of Housing and Urban Development contributes to funding this survey. Housing data … (2 comments)
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