technology: Time and Money - 03/29/19 12:19 PM

Time and Money
Forgive me, I am feeling a little spicy today so this article is a little more blunt and to the point than usual! I have talked with a lot of stressed out agents this week who are doing too much themselves and not taking advantage of opportunities to leverage their time. If that sounds like you, this article is dedicated to you and your business!
AGENT: "Denise, can you help me make more money?"
MY RESPONSE: "Yes! But the first step is to help you make more time. You need that time to provide amazing service and … (10 comments)

technology: Finding Success Your Way! (Part 2) - 03/02/18 09:51 AM

Finding Success Your Way! (Part 2)
Last week I discussed the top 5 of 10 common denominators that successful real estate agents possess. This week I am unveiling my remaining list of essential elements that a successful real estate agent needs to be utilizing in their business.
Don't forget the key is to find your fit and create YOUR FORMULA FOR SUCCESS. What might work for another agent in your office could be the very worst thing for you to be doing. Trust your gut but mostly analyze your results. If what you do is not getting you to … (3 comments)

technology: YouTube: Is It the Perfect Learning Lab? - 07/06/12 02:08 AM
YouTube: Is It the Perfect Learning Lab?
If you read my Zebra Reports regularly, you know that I believe that today's real estate agent needs to engage more fully in social media than ever before. That engagement may come through Facebook, Twitter, Google+, Pinterest, a blog... or one of the other hundreds of social media sites available - including YouTube.
I've long been a big fan of agents posting videos on YouTube to help build their business. Not videos of your parents' 50th wedding anniversary or your dog chasing your cat around the house. I'm talking about real estate-related video.

technology: Survey Says... - 02/03/12 04:14 AM
Survey Says...
Several weeks ago we asked you to share your goals for 2012 with us.  We wanted to know if your 2012 goals were focused on more money, more time off, or more focus on technology.  Well, the results of the poll are in!
Thank you to everyone who participated. We had a lot of response — some of it surprised me; some did not!
To recap, here are the questions we posed, and the percentage of respondents for each question …
When I look at these results I see two overwhelming messages.  One – you want to make … (2 comments)

technology: Peak Performance ... the Rest of the Story! - 01/27/12 04:04 AM
Peak Performance ... the Rest of the Story!
My last two Zebra Reports have focused on peak performance, and the 27 attributes I’ve identified that help predict peak performance.
Remember, I believe that there are three areas of focus for peak performers:
Attitude and mindset Action and implementation Systems and tools Two weeks ago I covered the 14 predictors of peak performance relative to attitude and mindset … and last week I shared my thoughts on action and implementation, and the nine predictors of peak performance in that category.
Today I want to talk about the way peak performers use … (6 comments)

technology: Powerful Technology Tools - 04/20/11 06:17 AM
This is the fourth article in my series on powerful listing presentations, where we’ll be covering pricing, communication, technology, marketing, and home presentation & photography.
This week I want to discuss powerful technology tools and the importance of these tools in your listing presentation.
Regardless of whether technology is important to you in your personal life, you must step up to the technology plate when it comes to your business. In today’s world, providing the widest possible array of online marketing tools is critically important to your success as a listing agent.
Here’s why: Sellers are hiring you to expose their home … (2 comments)

technology: The Evolution of a Brand - 02/18/11 06:46 AM
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has enjoyed a day at the spa.
Companies do this all the time. Two companies in particular – Coca Cola and Pepsi – have done great job of brand evolution over the past 50 years. Their marketing gurus know how to take a look … (7 comments)

technology: New from The Lones Group Design Team! - 10/29/10 07:57 AM

With the launch of his website,, Kevin has taken an important step in his business.  His site, an extension of the brand we developed for him, provides an important online resource for past, present, and potential clients.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about website development?  We can help with that too!  Please call us at 360-527-8904, or send an email to learn more.

Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.




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