the lones group: Catapult Your Success at the Real Estate Success Summit - 01/17/21 10:54 PM

Catapult Your Success at the Real Estate Success Summit
I am really getting pumped for our Real Estate Success Summit coming up on January 26!
In addition to my State of the Market - Your 2021 Housing Market Update class in the morning, we have THREE amazing tracks of content for our afternoon - which you can watch at your leisure!
I rolled out our Agent Success track on last week's Zebra Report  and now I am excited to introduce the more in-depth classes we are offering in our Catapult Your Success track. Remember! - Everyone who registers has … (0 comments)

the lones group: You are Invited to the State of the Market - 01/12/21 05:05 PM

You are Invited to the State of the Market
Today, I want to invite you to my State of the Market coming up at the end of January. It is so important—especially this year—to know what's been going on and what's happening right now in the market. There are changes coming in the new year. There are trends that started because of Covid. Bottom line: the market in 2021 is going to be very different.
You need to understand what the changes, challenges, and potential problems are. For example, how will forbearance paybacks affect your clients? What's going on … (1 comments)

the lones group: The Importance of Having a Strong Real Estate Voice - 12/21/20 05:03 PM

The Importance of Having a Strong Real Estate Voice
One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche may also feel they are in over their heads. Even agents who have had success, but had a bad transaction or weren’t successful in a listing presentation may suffer from a temporary loss of confidence.
(8 comments)

the lones group: Protect Your Peace - 12/14/20 12:02 PM

Protect Your Peace
Protect your peace.
It is probably one of the most important things you can do, not just this season but throughout the year. You need to protect your peace with your clients, vendors, other agents, and all the other professionals we deal with.
When I say "protect your peace," here's what I'm talking about: If you are communicating with a client, a vendor, or someone on a transaction, and that communication is giving you an uneasy feeling in the pit of your stomach, then you need to find a way to step back. Your peace is … (14 comments)

the lones group: What's the Big Deal About Branding? - 12/04/20 05:37 PM
What's the Big Deal About Branding?
There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes.
However, there seems to be confusion about what your brand really is. Some think it is solely about the client experience – the feeling the client gets once the transaction is closed, the service you provide, etc. In my opinion, that works great for past and current clients, but what about those potential clients who … (13 comments)

the lones group: Rebuild with Kindness - 11/20/20 10:03 AM

Rebuild with Kindness
What an incredible year 2020 has been. I know many of you have confided in me about your personal struggles and how Covid has affected your business and your life. You have been forced to learn many new skills this year including how to zoom while juggling kids at home and barking dogs. (Personally, I treasure those barking dog moments.) There is no doubt that all of this has taken a big toll on your emotions and your state of mind.
Recently I was speaking with a client who was having a pretty hard time adjusting … (1 comments)

the lones group: Automate Your Business for the Holidays - 11/13/20 04:22 PM

Automate Your Business for the Holidays
Every year in mid-November I hear the same complaint from agents. They come to me and say:
"Denise, everything is slowing down. I feel like there's no point to doing anything right now. So I think I'll just ramp things down and plan next year."
While it's a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we've entered the holiday season. If you've been enticed to put in less effort just because the world is entering "holiday mode," I … (7 comments)

the lones group: Stay Focused on the Facts (Not Politics) - 11/06/20 05:20 PM

Stay Focused on the Facts (Not Politics)
I have to weigh in on what's going on with the election. Probably by the time you read this, we will know who the President will be. But right now, I have clients that are panicking about how the election uncertainty is going to affect them. I want to remind them and you that life will go on and the market will go on.
No matter who the President is, you still have a responsibility to be calm with your clients and take care of their needs and concerns. I strongly encourage … (3 comments)

the lones group: To My Wonderful Clients - 10/30/20 10:07 AM

To My Wonderful Clients
Hi Everyone. Today's zebra report is dedicated to all my special clients, who have survived and thrived through Covid so far. I just want everyone to know how blessed I am to have you in my life. I am so proud of each of you, for the challenges you have faced this year.
I had such a special night last night with some of my clients. We were just able to share our experiences over the course of this past year. Many of us were able to see the joy and beauty that has come … (1 comments)

the lones group: Professional Texting Etiquette - 10/27/20 01:11 PM

Professional Texting Etiquette
Many agents have asked me about proper and professional texting etiquette in our modern world. Texting can be a great way to send a quick message on the go, but you have to use it appropriately.
First of all, if you're texting someone and that person isn't responding immediately, you need to remember they may not want to or be able to. They may be driving, in a meeting, or out having a nice meal. Their phone could be out of battery or momentarily left behind. Be aware that texting may not be the best way … (23 comments)

the lones group: Reduce the Pressure, Increase the Patience - 10/22/20 05:46 PM

Reduce the Pressure, Increase the Patience
I have been talking to many of my clients recently who have expressed that they are feeling overwhelmed from Covid and just wished everything could go back to the way it was. They do not feel like themselves, and their business doesn’t feel like it used to which is causing them great distress.
The last six months have probably forced you to change many regular business practices, and—no surprise—your business has changed in ways you could not predict and might not have been ready for. But we all rose to the challenge of … (2 comments)

the lones group: Power of One - 10/12/20 10:57 AM
This week I want to talk about efficiency and getting things done. I know that this sounds like such an elementary topic, but I hear this from my clients all the time! They are struggling to get something done, but they are getting so distracted that they are putting too many things to do on their schedule. That results in none of it getting actually done.
It is like if you and a friend were out in a rowboat on the lake, rowing about. Now you are rowing in one direction, but your friend is rowing in the other. That's counterproductive and … (12 comments)

the lones group: Busy Holiday Season on the Horizon - 09/28/20 01:01 PM

Busy Holiday Season on the Horizon
I know we're only in September, and just coming into October, but I cannot tell you how many phone calls I've received asking if October, November, and December will be a good time to sell a house. During a normal year, we see a predictable decline in inventory and in active buyers. But this year, we've had to deal with Covid, which has been a huge game-changer. I think that this December is going be full of opportunities that we have not seen in 20 years!
Watch the video to hear my thoughts … (1 comments)

the lones group: Agreements Prevent Disagreements - 09/24/20 04:38 PM

Agreements Prevent Disagreements
A big part of a real estate professional's job is to help the buyers and sellers navigate agreements, contracts, and miscellaneous contractual addendums. I have experienced more real estate professionals' personal contract-conflicts in the past six months than I have seen in the past 5 years.
Is it because of Covid? Is it that agents are trying to give professionals or associates the benefit of the doubt or just assume that everyone will work in everyone's best interest? Maybe it feels harsh to lay out exacting standards in black-and-white ink. Maybe agents assume that the other … (10 comments)

the lones group: How to Get Back in Control in an Out-of-Control World - 09/17/20 06:02 PM

How to Get Back in Control in an Out-of-Control World
There is not a day that goes by that I don't get reminded just how much things have changed this year and how dramatically those changes have affected the lives of so many people.
When I accepted that this would be a year of monumental changes, I also had to accept that I had very little control over what was happening around me. However, I also realized that I better get control over what I had control of.  That may sound quite simple initially, but it requires a high … (15 comments)

the lones group: Why You Need To Know About Easements - 09/04/20 09:53 AM

Why You Need To Know About Easements
Hi, everyone. Today's Zebra Report is on location. I am on-site today at a residential development property troubleshooting some easement inspection work. Oh, how fun is that?
I want to talk a little about easements today because I have received a lot of calls recently pertaining to delayed closings due to last minute issues arising from easement challenges. Easements are by far one of the trickiest things to navigate when you are buying, selling, and representing clients on real estate transactions.

Easements can be a complicated topic due to the incredibly … (13 comments)

the lones group: The Danger of Not Doing Your Research Before You Speak - 08/28/20 10:48 AM

The Danger of Not Doing Your Research Before You Speak
I received a call recently from a client that was upset because she had lost a listing that she was sure she was going to get from a past client. When I asked her why she thought she did not get the listing she told me that she had no idea. So, I asked her to send me over everything she had presented to the seller to see if I could see any possible reason for the seller to not want to use her.
My client sent me a … (7 comments)

the lones group: Delegate to De-Stress - 08/21/20 04:30 PM

Delegate to De-Stress
One of the most powerful things you can learn to do in your business is learning how to delegate. Stop doing the things that you don't like doing, you don't have time, or you're just not good at.
What I ask agents to do is get a sheet of paper and write down the top 10 things that they thing they are the very best at doing. On the other side of the paper, I ask agents to write down the top 10 things they like doing least. This is where you can put all those … (10 comments)

the lones group: Refinancing and the Adverse Market Fee - 08/17/20 02:24 PM

Refinancing and the Adverse Market Fee
There was BIG NEWS this past week in the mortgage world. Freddie Mac and Fannie Mae announced that they were granted permission from the Federal Housing and Finance agency to charge an "ADVERSE MARKET FEE" of .50% on all refinance loans. This fee which the lenders are saying is to address risk management because of the current Covid market is not getting good feedback and many lenders are upset about it. The bottom line is that it will be more expensive to refinance your home. Whether you are doing a cash-out refinance or … (1 comments)

the lones group: Strong Roots - Strong Business - 08/06/20 05:02 PM

Strong Roots - Strong Business
Today I want to talk about the importance of staying put, staying on course, and trusting your business plan. More importantly, trusting that the clients you take care of will be loyal long term clients if you just stay the course with them.
When you think about the average real estate agent's business, we know that seasons change and so do real market conditions. We go from spring to summer, fall to winter, and there is always something that changes in the industry. It could be the weather, the market, the inventory—even a virus! … (0 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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