training: What Have You Mastered Lately? - 03/13/15 03:15 AM

What Have You Mastered Lately?
Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. It also is a profession that attracts independent souls who want freedom and flexibility in their work life. The real estate agents that seem to do the best are the ones that have mastered an area in their business.
The key to success in anything is to develop … (0 comments)

training: Cookie Cutter Doesn't Cut It - 06/20/14 02:27 AM

Cookie Cutter Doesn't Cut It
Introducing an Innovative New Skill & System-Building Program Unparalled in the Industry
I have worked with hundreds of real estate agents over the years and the one thing they ALL have in common is that they are not common. Each and every one of them is unique and special and the ones that have seen the most success have done so by forging their own path. They have found their way, their system, and their formula and it shows in their business.
There is not only one road to success. There are many, just … (0 comments)

training: Does Your Business Deserve Some Attention? - 04/05/11 09:46 AM
DOES YOUR BUSINESS DESERVE SOME ATTENTION?
Like a garden, your business will flourish only if you seed, feed, and water it.  And we believe the best way to do that is to step away from your business for a couple of days to really focus on where you’ve been … and where you want to go.
We also believe your business deserves a commitment to nourish it.  Today is the day to commit to spending two days with us to revitalize your business!
We want to see you at our next Safari event.  What is Safari?  Simply put, it’s a … (0 comments)

training: Just One Thing - 02/25/11 04:41 AM
JUST ONE THING
For many agents, just getting away for a few hours to invest time in their business is hard. What’s even harder is getting away for two entire days. But recently a large group of agents did just that. They took two days away and joined us for the first of our 2011 Safaris.
We asked attendees to really look at their business. We asked them to really look at who they are. We asked them to look at their strengths and weaknesses. We asked them to look back at their production numbers and examine why they weren’t where they want … (1 comments)

training: Fresh From The Lones Group’s Instant Image Portfolio: You Can’d Handle This Design! - 01/27/11 04:23 AM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: "YOU CAN'T HANDLE THIS DESIGN!"

Are you looking for a design that immediately creates a sense of stability? Our “You Can’t Handle This Design” design, which is part of our Instant Image palette, does just that! A strong, but soft, palette is the first step … and it’s reinforced with the star element in the design.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom … (0 comments)

training: Fresh From The Lones Group's Instant Image Portfolio: Understated Black - 11/24/10 04:48 AM
FRESH FROM THE LONES GROUP'S INSTANT IMAGE PORTFOLIO: UNDERSTATED BLACK

“Understated Black” is one of the many extraordinary brands available in our Instant Image design portfolio.  Dramatic and sophisticated in nature, “Understated Black” is sure to set you apart from other agents in your marketplace.
Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.
Interested in learning more about developing your custom branded image?   We can help with that too!   Please call us at 360-527-8904, or send an email to support@thelonesgroup.com to … (0 comments)

training: Out of the Jungle and Into the Light! - 11/19/10 04:21 AM
OUT OF THE JUNGLE AND INTO THE LIGHT!
There’s no doubt that the past 2 years have taken a toll on agents. Some of you are worn and torn, and really tired. Some of you are exhausted. It’s been really tough. It’s been harder than it’s ever, ever been. For some of you, you probably feel like you’ve been totally lost in a deep, deep jungle.
Some of you have lost your confidence. Some of you may have a depleted bank account. More of you have lost your morale. You know what, though? You may have felt completely lost, but you’re actually still here. … (0 comments)

training: Club Zebra: An All-Inclusive Solution - 11/05/10 06:14 AM
CLUB ZEBRA: AN ALL-INCLUSIVE SOLUTION
After many years of helping our clients to brand themselves, I can safely say that I’ve pretty much seen it all. But there is one problem that I’ve witnessed over and over again—so much so that I’ve finally decided to do something about it.
What’s the problem? Many agents are not getting the ongoing support they need. They come to me for a specific reason—whether it be a marketing makeover, a business analysis, or branding help. When I start working with them, though, I realize that what they need is long-term help via a friendly hand … (0 comments)

training: HOW TO GET REFERRALS – NEVER ASK FOR THEM! - 11/06/08 07:11 AM
HOW TO GET REFERRALS – NEVER ASK FOR THEM!
Many real estate trainers, speakers, and ‘gurus’ preach the same gospel : “If you want referrals, you better ask for them.”
I say just the opposite.
All the gurus that tell you to ask for referrals after every sale are missing one big point. Think about it. How do your potential buyers, sellers and past clients FEEL when you ask for a referral?
It’s an uncomfortable moment. They know you want something from them and it tarnishes the trust you’ve built together. Instead of a confidant, you become a typical salesperson. And … (16 comments)

training: FOLLOW-UP AND FOLLOW-THROUGH…WHEN THEY LEAST EXPECT IT! - 11/06/08 07:04 AM
 
FOLLOW-UP AND FOLLOW-THROUGH…WHEN THEY LEAST EXPECT IT!
Almost five years ago I first met her.  Her name was Jill.  (No, this isn’t a cheap romance novel.  Stick with me here.)  Jill is a happy, bubbly lady who works at the cosmetics counter at Nordstrom’s—selling a very expensive line of cosmetics. 
I was shocked to find out that a simple little jar of cream for your face could cost $200.  With excitement and a deep concern for what I was looking for, Jill patiently explained to me what each bottle does and how it works. 
Before I knew it, I was … (5 comments)

training: A SHOCKING PHONE CALL—DON’T LET THIS HAPPEN TO YOU! - 11/06/08 06:58 AM
 
A SHOCKING PHONE CALL—DON’T LET THIS HAPPEN TO YOU!
You know something is very wrong with our industry when a top producing agent—and I’m talking a major player here—calls to inform me that she’s going to be getting out of the market.
Background: She’s been in the business twenty years.  She’s consistently made a quarter of a million commission dollars for the past ten years.  She is well-respected in her community and in the industry.
But now her attitude is so out of alignment that she wants to throw in the towel.  I could have believed it from almost anyone … (3 comments)

training: WIDE-ANGLE LENSES ARE OUT… ‘ZOOM’ IS IN! - 10/30/08 09:20 AM
WIDE-ANGLE LENSES ARE OUT… ‘ZOOM’ IS IN!
I was speaking at a marketing conference last weekend in Costa Mesa, CA and I was struck by how many business owners were unable to tell me exactly what it is they do.
Many of these people have wonderful business ideas but are having problems bringing them to market.
Why?
They are too “wide angle.”  They’re trying to solve everybody’s problems and be everything to everyone.  It’s like they’re afraid of losing business by leaving somebody out so they try to appeal to the widest demographic possible.
In marketing—whether you’re selling real estate or … (0 comments)

training: BE THE CALM VOICE OF REASON DURING A CRISIS - 10/30/08 09:15 AM
BE THE CALM VOICE OF REASON DURING A CRISIS
Real estate agents have a hard time talking to their clients about negative events in the media such as natural disasters like the one we recently witnessed.  The past couple of weeks, there has been a media frenzy…and rightfully so.  Lives have been devastated and we all mourn the losses of the survivors of Hurricane Katrina.
You can’t sit in your living room without being emotionally affected by the raw power of the images of suffering on your television.  New Orleans’ loss is our loss, and our thoughts and prayers are with … (0 comments)

training: “WIN-WIN NEGOTIATION -- IS IT STILL EFFECTIVE?” - 10/23/08 08:23 AM
“WIN-WIN NEGOTIATION -- IS IT STILL EFFECTIVE?”
In a world of push-and-shove real estate transactions, is it a wonder that the term “win-win” negotiations is getting rusty?  Lately, I’ve been hearing a lot of “me-me-me.” 
Well, I have a newsflash for you: Effective negotiation is always “win-win.”
Your clients always win when you help them get what they want.  The question is “How do I go about negotiating the correct way so that all parties win?”  Is there such a thing, well of course there is.  It isn’t win-win negotiating if someone gets gouged!
For example, let’s say you have … (1 comments)

training: TECHNOLOGY—FRIEND OR FOE? - 10/23/08 08:19 AM
TECHNOLOGY—FRIEND OR FOE?
Have you ever wondered why some real estate agents who have never embraced technology are out there dominating their marketplaces?  Meanwhile, you have every “gidget and gadget” out there, but you’re still not selling as much as they are. 
Have all these gadgets really helped you to make more money?  The answer depends on how you use them.  For example, do you really think your client cares if you have a Palm Pilot?  Or a fancy laptop?  Actually, most sellers will tell you that they don’t prefer a listing presentation done on a laptop.
Are your gadgets … (0 comments)

training: GET WITH THE VIRTUAL SOCIETY - 10/23/08 08:15 AM
GET WITH THE VIRTUAL SOCIETY
Now—more than ever before—we live in a visual society.  From the “MTV Generation” to today’s Internet obsession, getting noticed is all about visuals—graphics, colors, designs, images, fonts, and pictures.
Surprisingly, one industry is particularly resistant to this trend.  Most of the people involved in this industry look exactly the same – essentially carbon copies of each other, dull and boring. 
Who are these behind-the-times cave-dwellers?  Yep, you guessed it—our own real estate industry.
There isn’t a week that goes by that a real estate agent doesn’t challenge me on the topic of whether or … (1 comments)

training: PAST MARKETING EFFORTS REAP BIG BENEFITS - 10/23/08 08:12 AM
PAST MARKETING EFFORTS REAP BIG BENEFITS
Do you sometimes feel like you’re spinning your wheels and going nowhere?  You’ve been doing everything you’re supposed to do to market your business but no matter how hard you work at getting your name out there, the phone is just NOT ringing. 
I was thinking about this the other day while I was in the hospital.  A back injury I suffered in an accident a few years ago flared up last week while I was on the way to teach a class and I drove myself to the nearest emergency room.
As part … (0 comments)

training: The Three Most Important Words In Real Estate Marketing - 10/23/08 08:02 AM
The Three Most Important Words In Real Estate Marketing
We’ve all heard the tired old saying “The three most important words in real estate are location, location, location.”  But if you truly want to make a six-figure real estate income, the words “database, database, database” are synonymous with your success.  Your database is your own personal goldmine.
The average real estate agent meets over five hundred new people per month.  Of those five hundred, they add only five of those people to their database. 
That’s right…only five!
I hope this doesn’t describe you.  If so, it’s time to get serious and … (2 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.) Rainmaker large

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.


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