visual aids: Showcasing Your Niche Marketing Expertise at the Listing Presentation - 03/25/22 12:56 PM

Showcasing Your Niche Marketing Expertise at the Listing Presentation In today's highly competitive, crazy market, with low inventory - or no inventory - when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and "wing it." You have to have visual aids, the data, and show the proof.
What is your specialty? Maybe your niche market is luxury. Maybe it's a particular location or house style. Seniors, military, condos, waterfront and water view—there is no shortage of possible niches out there. However, … (3 comments)

visual aids: The Price is... Wrong? - 11/15/19 02:05 PM

The Price is... Wrong?
If your listing isn't selling and the days-on-market numbers are ticking upward, you need to look beyond your CMA to find out the cause. While most agents rely strongly on their CMA, it often doesn't give a big picture account of what is currently happening in the market.
Recently I had two clients ask me my opinion on why their listings weren't selling. Further investigation in both cases made the reason why crystal clear.
Example #1: The Fabulous Home
The first property was a fabulous well-cared-for home in a neighborhood where everything had recently … (4 comments)

visual aids: Re-Tooling Your Listing Presentation - 08/29/19 04:26 PM

Re-Tooling Your Listing Presentation
There isn't a day that goes by that I don't read about a new real estate company jumping into the industry with a fancy new idea created to entice sellers into working with their company. Promises of quick sales and high prices with creative marketing programs abound. As an agent in today's diverse offering market you need to stay relevant.
Staying relevant means being up on the latest shifts in the real estate market and the industry. You need to know what other agents and companies are offering at the listing presentation so you can … (3 comments)

visual aids: Finding Success Your Way! (Part 2) - 03/02/18 09:51 AM

Finding Success Your Way! (Part 2)
Last week I discussed the top 5 of 10 common denominators that successful real estate agents possess. This week I am unveiling my remaining list of essential elements that a successful real estate agent needs to be utilizing in their business.
Don't forget the key is to find your fit and create YOUR FORMULA FOR SUCCESS. What might work for another agent in your office could be the very worst thing for you to be doing. Trust your gut but mostly analyze your results. If what you do is not getting you to … (3 comments)

visual aids: 7 Must-Have's for Listing Presentations - 10/27/17 09:36 AM

7 Must-Have's for Listing Presentations
Gone are the days when you can just saunter into a listing presentation and hope your big smile and sunny personality will win over the potential sellers. The challenge today is that there are too many agents competing for the same listings because there are too few listings and too many agents. With listings being the hottest commodity out there you can bet you are not the only agent that is competing for the seller's business. Sellers need to be wowed and you need to show your worth and why they would be making … (20 comments)

visual aids: A Picture is Worth Thousands of Dollars - 02/05/16 07:47 AM

A Picture is Worth Thousands of Dollars
Do you have five minutes? I encourage you to take this time to do a quick tour of your MLS and review the quality of home photography that is passing as "adequate" to someone's definition (not mine!) this very second. While some agents do an amazing job enlisting the help of a professional photographer, many others make do with the cameras in their phones, and some of the photos are truly horrific.
My favorite gift I received this past Christmas was a 2016 daily calendar of bad real estate photos with hilarious … (2 comments)

 
Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding (The Lones Group, Inc.)

Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding

Bellingham, WA

More about me…

The Lones Group, Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office: (360) 527-8904

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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