home staging: True or False | Home Staging reduces time on market - 09/26/09 02:53 PM
In the prestigious Druid Hills neighborhood of Atlanta, GA it’s a fact that a home has not sold in a very long time within the 1.5M-2M price range. As terrible as that sounds there is one piece of goods news I can offer.  A home RMR staged in this neighborhood is under contract in less then 4.5 months, the only home in more than a year and a half. 
Although it’s always hard to know for certain if home staging played a roll in the sale of this home, it does create an opportunity to ask  ’Are the facts and numbers … (4 comments)

home staging: How To Explain the Value of Home Staging to a Seller - Especially when a COST is involved! - 05/26/09 02:18 AM
I'm always surprised when speaking to a Realtor to hear 'Well it's expensive to Stage' so I wanted to take a moment to help Realtors understand that Home Staging rarely if ever costs a seller anything.  Let's start with the obvious.
1.  Home Staging has proven to have a return on investment in many surveys and reports.  Just ask the people at 20/20 or CBS News or the countless others who report the findings.  You can also turn to Home Gain for surveys conducted with Realtors who found that Home Staging provides a 150% return on investment as well as … (2 comments)

home staging: Selling is Home is like Applying for a Job! - 05/26/09 01:24 AM
<!--StartFragment--> Think of selling your home like applying for a job.  Usually if your resume looks good enough you’re brought in for your first interview to meet the boss. 
At this appointment you’re spiffied up in your professional best and your wearing your biggest smile.  You’ll present yourself in the best possible light in hopes of getting that all-important follow-up interview.  You do this because you are aware the competition may be tough.  All the while you’ll go to as many interviews as necessary in order to get the job!  Get the picture?
A homebuyer is the boss … (0 comments)

home staging: How to Stage your Living Room with 'Pizzazz' - 05/24/09 08:20 PM
So your living room is not your family room and it's not the den so understanding the room itself is important when staging your home.  Most living rooms are viewed by buyers as an elegant space needed for special occasions or guests and creating an atmosphere that relates to this impression is important when staging this room.
1.  Many living rooms have a fireplace or window feature that emphasis it's purpose.  When staging this room it's important to take these special features into consideration by never obstructing the view that makes this room special.  From the doorway always look to … (9 comments)

home staging: Home Staging Tip 'Out of Sight out of Mind' Storage and Closet Space - 05/24/09 05:40 PM
Some sellers often forget the importance of storage and closet space. While preparing a home for market it's important to remember that every buyer is very interested in how much storage is available. Because closets and storage are concealed by doors they often get overlooked by the people who live in the home but not by buyers. While all of us now know that sellers should pack up their extra stuff it's equally important to include the extra stuff in the storage areas. Shelves should be neat and orderly housing only those things that are essential. 'Things that are essential' is … (4 comments)

home staging: Three Important Rules in the Real Estate Transaction - 05/24/09 07:38 AM
There are three important rules about a real estate transaction.
1 -  Every buyer who is in the process of becoming a homeowner bases their decision 100% on emotion and value, with no exception.  Connect your home emotionally with the buyer and you will have a successful sale.
2 -  Whom ever is the most emotional during the transaction process losses by spending the most money.  That’s right, if you the seller are more emotional then the buyer intending to purchase your home you will loose money in the end.  Meaning, if you’ are too emotional and believe … (0 comments)

home staging: Advise to Home Staging Experts in tough Housing Market - 02/08/09 12:52 AM
It may seem daunting when a home staging expert, who can realistically help a seller, just can't seem to get a seller to help themselves.  The return on investment and value proposition is what you should be focused on in these times as sellers often feel powerless in today's market.  
Most Home Staging pros want to share their testimonials, success stories, quality of service offerings and other things when selling 'Home Staging' to a client.  The simple truth is sellers today aren't interested in understanding your strengths as much as they are interested in knowing if the investment will realistically … (9 comments)

home staging: Smart Home Staging is Smart Home Selling-Ideas you can use to Home Stage Smart - 01/27/09 09:00 PM
While it's important to want to sell your home for top dollar it's equally important to take the necessary steps 'first' before you place your home on the market.  In today's blog I'll share with you some ideas that work for others everyday allowing you the opportunity to compete in the home selling experience as an expert.
1.  The first thing you must do is get into the mind frame of selling your home as a business transaction.  Take every ounce of emotion out of the equation.  I always tell my sellers, 'Who ever is the most emotional will spend … (2 comments)

home staging: FREE Home Staging TIP "Sun Appreciation!" - 09/25/08 08:50 AM
You can view this FREE Home Staging Tip that's fun and entertaining to watch at the link below.  Why can't Home Staging be Fun and Free!

home staging: FREE "HOME STAGING TIP" - 09/24/08 02:25 AM
You can visit this YouTube video and view this free staging tip titled THE BIG PAYOFF.   Why can't staging a home be FUN and FREE! 

home staging: AGENTS and SELLERS WANT TO KNOW "Where is the PROOF that HOME STAGING WORKS?" - 09/24/08 02:12 AM
You might also be asking why home staging is so effective if you've experienced it and the answer is “It’s all in the eyes of the beholder”.  The perceived value of a home when staged is increased dramatically due to the buyers perception of value of a properly package product.  Just as retailers so innately understand the value and return on investment of a properly packaged and marketed product, so should home sellers of such a highly valued asset.HERE IS THE PROOF THAT STAGING A HOME FOR SALE WILL GARNER A HIGH RETURN ON INVESTMENT.On The Home Seller’s Radar: Home Staging … (2 comments)

home staging: The cost of "Home Staging" and is it really worth it so, I'll ask the question to the professionals!! - 09/20/08 06:07 PM
As a staging professional for 6 years and a real estate expert for more then 20plus.  (God knows I'm old enough to admit it!...smile) I have come across a problem I believe I can solve but I really need to hear from the real estate agents to know if I'm on or off track.
So my staging business in Atlanta is doing well but quite frankly I deal with a luxury market and I'm doing well because those people can afford home staging.  While pondering how to reach the masses and those especially who can't afford staging I am launching a … (2 comments)

home staging: "How To" REALLY Get Ready to Sell a Home for Agents and Sellers - 01/31/08 06:30 PM
How important is it to you to have your listings, if you're an agent, or your home, if you're a seller, ready for market.  I'm suggesting it's extremely important since buyers in our current market will be less then last year and it's essential for you to capture their attention when they look at your offered property.  Missing this opportunity to prepare now will ultimately cost sellers and agents big.  Getting ahead of the curve now will gain you results you'll be happy to have.Having the property staged is one sure way to get ready.  Keep in mind this may take … (1 comments)

home staging: Home Staging-YouTube Video-RMR-Real Estate Marketing Results - 01/31/08 06:01 PM
Go to this YouTube Video to see How RMR can help with services that work.  See our work on this video and let us know what you think.

home staging: Cost of Staging a home "Is it worth it?" - 01/31/08 05:07 PM
I'm wondering if we really understand the importance of proper preparation concerning this all important financial transaction.  In any market condition, especially the one we face today, nothing can be forgotten or thought of as silly.  The internet is key and an important aspect of marketing a home as I'm sure we all agree but, let's not ever forget to look as the home as a product that needs specific marketing as well.  I'm no longer educating agents or sellers as in years past about the benefits of staging.  We all know how important it is but, the public and professionals … (1 comments)

home staging: Getting Ready for the Spring Market - 01/31/08 04:55 PM
How important is it to you to have your listings, if your an agent, or your home, if your a seller, ready for the spring market.  I'm suggesting it's extremely important since buyers in the spring market will be less then last year and it's important to capture their attention when they look at your offered property.  Missing this opportunity to prepare now will ultimately cost sellers and agents big.  Getting ahead of the curve now will gain you results you'll be happy to have.

Lise Desormeaux, Home Staging - Atlanta (Home Staging 101 DVD - How-to sell your home for more, fast!)

Lise Desormeaux

Home Staging - Atlanta

Atlanta, GA

More about me…

Home Staging 101 DVD - How-to sell your home for more, fast!

Address: Lindbergh Plaza | Buckhead | , 720 Morosgo Drive | Suite 100 | , Atlanta, GA, 30324

Office: (404) 846-2092

Mobile: (404) 271-5984

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America's most experienced and engaging home staging professional reveals the secrets to succesful home staging that sells! Lise Desormeaux's unique approach and her high energy presentation style provide home sellers and real estate professionals with everything they need to know to sell houses faster and for more money. Home Staging 101 is now available at www.homestaging101.co and information on Home Staging and Home Management Services is available at www.rmr-usa.com



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