home staging: Step by Step: Introducing Staging to your Clients
- 01/08/07 02:15 AM
If you have been keeping up with Step by Step: The Staging Process for Realtors, then you already know how to Find a Stager. Now what, you ask? Well now you must introduce staging to your clients and for most of you, this is probably where you hit a wall. If you have never used a stager, what do you say and when do you say it? This is what I suggest: The Best time to mention it: During your initial phone conversation. At this point, you have not been inside the house and they cannot be thinking that there is something … (12 comments)
A large amount of discussion goes on here about effective marketing. Print vs. Internet, open house or no open house, yada yada yada. I am here to tell you that not one of things are as effective if you have not AT THE VERY LEAST, provided your clients with a staging consultation. Staging is a MARKETING TOOL and the most effective use of our marketing dollars. It is not a gimmick, it is not just … (16 comments)
home staging: Step by Step: Find a Stager
- 01/02/07 07:26 AM
This is a continuation of my blog Step by Step: The Staging Process for Realtors. In this installation, I will show you the best ways to FIND a stager. 1. Start right here - Activerain. This is a real estate network, is it not? Post a request for a stager referral, search the site for someone near you, or contact an active stager on the site and ask if they can put you in touch with some one. 2. Ask your receptionist. If there is a stager in the area, chances are he/she has stopped by the office to drop off business cards and/or brochures. Chances are, … (15 comments)
It seems there is a lack of information available to Realtors about how the process actually works. It really is very simple, but lacking clarity on the Realtor's responsibilities may be what is holding some agents back from using the service. Here is a simple outline that may help you navigate your way into adding a stager to your team:
1. Find a Stager. 2. Introduce the concept of Staging to your clients. 3. Set up a meeting with your client and the Stager. They will determine what needs to happen next. 4. The Staging Consultation/Bid. 5. Staging work is completed in a timely manner … (9 comments)
home staging: My Activerain Induced Epiphany
- 12/19/06 12:15 PM
First, let me thank Phyllis Pafumi and Sheron Cardin - without them this blog would not be possible! Since I began staging, the subject of price has always been an issue for me, as I'm sure it has been for others. I have become very comfortable with my fees when it comes to staging an occupied home, but the vacants have always been a struggle. I am a hard core bargain shopper and always pick up some great deals and because of that have been able to keep my rental fees very low. The only problem this presents if that I would … (16 comments)
home staging: So, How Did YOU Get Started?
- 12/11/06 08:00 AM
As I've meandered through the postings here on AR, I've been struck by the passion and committment of the stagers who participate here. It led me to wonder, how did all of us end up in this wonderful, crazy profession? I'd REALLY like to know. What led YOU to this point in your professional life? I'll start: 4 years ago, after the completion of a relatively unnecessary renovation, my husband and I started kicking around the idea of purchasing a larger house. The only hitch was that we wanted to stay in the same neighborhood and larger homes here do not come onto the … (23 comments)
home staging: The First Effort
- 12/08/06 09:00 AM
Well, Everyone this is my first swing at writing a blog. It may hit or miss, but I'd thought I'd start out with a list of firsts - a reflection on 2006. This is a list of things I experienced for the first time this year as a Stager in Porter County, Indiana. 1. A realtor that didn't hesitate to get on board with Staging (Thanks, Debbie) 2. A realtor to proclaim me "Her" Stager (Thanks, Linda) 3. A house that didn't really need to be staged (It's true) 4. My first feature article in the newspaper (it didn't bring any leads, but I did get … (12 comments)
Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message.
Register for Details Staging and Redesign email updates
If you have been keeping up with Step by Step: The Staging Process for Realtors, then you already know how to Find a Stager. Now what, you ask? Well now you must introduce staging to your clients and for most of you, this is probably where you hit a wall. If you have never used a stager, what do you say and when do you say it? ;)
;)
