professionalism: In the Race to Sell, Sometimes a Stager Has to Shift Gears - 08/24/08 11:23 AM
Yesterday morning, I was scheduled to perform consulting duties for one of my favorite RE agents.  The particular client I was scheduled to meet with is notably motivated to sell their home as their new custom home is near completion (it will be move in ready in approximately 2 weeks).  Because of these circumstances, the agent went against the usual stage-list-show schedule by placing the listing on the MLS without photos before I had been there to steer the seller in the right direction as to how to prepare their house for the market.
Generally, I try to arrive 5-10 minutes … (14 comments)

professionalism: Staging May be a New Industry, but None of Us Were Born Yesterday (rant warning) - 02/26/08 07:37 AM
I got that phone call AGAIN today.  This time it was a builder rather an agent, but the context of the phone call was the same.
You know that phone call- the one where the person on the other end who has never met you, seen your portfolio, visited your website, or read your blog, but wants to help you grow your business through the incredible amount of exposure they can offer you - if you will stage their property for FREE.  Really, it would be funny if they were kidding, but they never are.  Sometimes they will not even come out and say it, which … (56 comments)

professionalism: Smackdowns, Adulthood and 'Anonymity' in the Rain - 12/08/07 03:13 AM
Activerain has a membership of over 60,000 real estate professionals.  All of them have the opportunity to join and participate in any group they choose.  Though the number of non-stagers in this network greatly outweighs the number of actual stagers here, SIF holds one of the largest membership listings of all.  Why, do you ask?  Well, originally I had hoped that this spoke to the general interest in the benefits of staging.  However, I quickly realized that no one has to be a member of this group to read the often stellar posts about staging itself, but they do have to … (28 comments)

 

Kimberly Wester

Valparaiso, IN

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Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message. Register for Details Staging and Redesign email updates



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