selling: 2353 Horizon View Ct. Valparaiso, In - 06/30/08 08:41 AM

Located in picturesque Harrison West, this home offers more than just your average construction.  Expansive wood floors accent beatiful tile work, cabinetry and craftsmanship.  Architectural detail abounds in this well planned, family friendly abode.
Amenities include:
Large master suitePrivate office Private office Sunny breakfast nook Main level laundry Stately fireplace Large Deck perfect for summer entertaining Upper level guest rooms with Jack and Jill bath Rambling finished basement with ample storage space 4 bedrooms 3.5 baths 3 Car garage 2308 sq. ft not including basement $399,900
Come see your future home!  Contact Amy Redman of Seramur Properties, LLC at 219-617-6700.

selling: The Most Important Step You Can Take When Showing Your House - 10/21/07 11:48 AM
Recently, I received a phone call from a fellow stager in a different part of the state.  She was flustered over the fact that she was dealing for the first time with a home at a higher price point and a very intimidating top producing Realtor.It seems the property in question could do with a good cleaning - several children and cats also occupy the home - and she made haste in letting them know that the home would have to be cleaned (and kept clean) if she were to stage the listing.  The Realtor was very offended that she would … (21 comments)

selling: 2 Hours + $150 = Sold in 7 Days! - 02/19/07 06:49 AM
The story I am about to tell you occured in October 2005.  It was not my first staging job, but it was the most efficient. 
While attempting to grow my business, I contacted a Realtor friend of mine and asked her if she had any listings that could use some help.  I needed before and after photos and a story to tell, so I offered to stage 2 rooms for one of her clients for free.  She immediately put me in contact with a seller who had been listed with her for over 12 months.
The agent shared with me that the home … (14 comments)

selling: The Paint Debate - 01/31/07 03:23 AM
Paint is always a bone of contention in the preparing a house for sale.  Sellers are hard to sell on the conceot of painting before they place their homes on the market.  The reasons are many, but few are valid.  Every stager (and Realtor) has to learn how to counter these arguments for the good of the sale.  I have listed some of these situations below and all were taken from real life experiences.  To back it up, I have used before and after photos.
"I love the color."  'I'm very glad you love the color, Mrs. Seller.  You should always love … (9 comments)

selling: Encourage Your Sellers to Strip - 01/18/07 08:20 AM
Wallpaper, that is!  It seems to be a heavy topic in the great staging debate.  Does it add value?  Is it worth the time and effort?  Is it really necessary?  After reading Value vs. Apeal by Don Fabrizio-Garcia, I decided to state my case for the removal of wallpaper. After all, sometimes it is not about higher profits, but whether you want your house to actually sell.
1. Wallpaper is always taste specific.  Even if a buyer loves wallpaper, are they going to love YOUR wallpaper?  Chances are, they won't.  People generally only like wallpaper they have picked themselves. Some love flowers and could not … (24 comments)

selling: Step by Step: Setting up a Meeting Between Stager and Client - 01/13/07 05:07 AM
Step 4 in the Step by Step: the Staging Process for Realtors is to set up a meeting between your Stager and your client after you have introduced the concept to your seller.
The purpose of this meeting is for your client to learn what staging is and how they can use it to benefit them in the sale of their property.  This meeting will also be used to determine what needs the seller may have and how the stager can most effectively meet them. 
The best time for this meeting - at the listing appointment.  They will get the full explanation of what this service … (5 comments)

selling: The Most Effective Use of Your Marketing Budget - 01/05/07 07:43 AM
Okay, I know you are all waiting with baited breath on the next installment of the Step By Step Series, but I could not hold this in any longer...
 A large amount of discussion goes on here about effective marketing.  Print vs. Internet, open house or no open house, yada yada yada. I am here to tell you that not one of things are as effective if you have not AT THE VERY LEAST, provided your clients with a staging consultation.  Staging is a MARKETING TOOL and the most effective use of our marketing dollars.  It is not a gimmick, it is not just … (16 comments)

Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message.
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