luxury home: 3 REAL ESTATE RESOURCES UNDER $10 FOR LUXURY PROFESSIONALS - 05/28/21 12:05 PM
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into formal training (like becoming a Certified Luxury Home Marketing Specialist™) can help you take that first step with confidence when it’s time.
Fortunately, the Institute offers a variety of luxury real estate resources for new and aspiring luxury professionals that are both affordable and easy to work into your day to get ahead. So if you’re ready to … (0 comments)

luxury home: Still Doing Listing Presentations? Here are 3 Secrets for Successful “Marketing Consultations” Instead - 11/17/20 12:10 PM
The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen.
 
While you absolutely should practice how you present yourself to prospective clients to earn their listings, putting them through a one-sided presentation likely won’t get to you to the results you’re hoping for.
 
In fact, as crazy as it may sound, a well-rehearsed listing presentation may be the reason you don’t walk away with your prospect’s business. In a space where clients expect the best and are willing to pay for the best, … (10 comments)

luxury home: 3 Needle-Moving Strategies to Help You End 2020 On a High Note - 10/21/20 12:27 PM
Can you believe Quarter Four is just a few weeks away?
As we enter these last few months of the year, it’s time to start thinking about ending 2020 on a high note and planning your luxury real estate marketing strategy for 2021.
 
To help you do that, we spoke with luxury real estate marketing expert David Collins of REAL Marketing, who gave us a few simple strategies you can start using right now to nail down your marketing plan for the rest of the year and start creating goals that stick.
 
Why listen to David about goal setting and improving your marketing plan?
 
There … (1 comments)

luxury home: 4 Tips to Grow Your Sphere of Influence Online in 2020 - 09/15/20 02:05 PM
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real estate practice.
 
Fortunately, it’s easier than ever to grow your network and stay connected with your sphere of influence when you can’t meet face to face. Additionally, the online networking strategies you learn to use now can prove useful in obtaining new real estate clients down the line.
 
In fact, knowing how to get real estate clients online can give you an extra boost to keep new, fresh leads coming in going forward.
 
But … (5 comments)

luxury home: Tips and Tricks to Implement Safe Showings In the Age of COVID-19 - 04/28/20 11:51 AM
Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury real estate market.
 
While everyone’s health and safety should be any agent’s first priority, there are certainly ways to continue conducting business while protecting both.
 
Of course, it's also important to note that there will be clients who prefer to wait for a less complicated time to buy or sell luxury real estate, and we need to respect those wishes.
 
However, your luxury real estate expertise is needed more than ever right now while … (0 comments)

luxury home: LUXURY LIVE COURSES MOVE TO LIVESTREAM: COMMITTED TO YOUR SUCCESS DURING UNCERTAIN TIMES - 03/25/20 01:16 PM
While circumstances may have recently changed, our commitment to your success has not.
 
During these uncertain times, we understand that many real estate professionals are wondering how recent events will affect their business and personal development.
 
We have seen an increased demand from accomplished real estate professionals like you who are choosing to invest in training and skill-building activities to ensure their businesses stay active.
 
However, our first priority is to provide you with a safe and secure learning environment.
 
If you’ve considered one of our in-person events to enjoy the added benefits of networking with other real estate professionals and getting your questions answered … (0 comments)

luxury home: 3 Simple Ways to Improve Your Luxury Home Marketing Strategy - 02/25/20 02:21 PM
Recently, I've been asked the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice, and here's our take at The Institute for Luxury Home Marketing:
 
How do I improve my Marketing Strategy? How can I feel more prepared when I walk into a consultation? How do I reach more prospects online and consistently nurture the ones that already follow me?
The beauty—and the challenge—of working with luxury real estate clients is that they are typically experienced buyers and sellers in the luxury market themselves, and your role becomes that of a … (0 comments)