luxury home marketing strategy: 3 REAL ESTATE RESOURCES UNDER $10 FOR LUXURY PROFESSIONALS
- 05/28/21 12:05 PM
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into formal training (like becoming a Certified Luxury Home Marketing Specialist™) can help you take that first step with confidence when it’s time. Fortunately, the Institute offers a variety of luxury real estate resources for new and aspiring luxury professionals that are both affordable and easy to work into your day to get ahead. So if you’re ready to (0 comments)
While you absolutely should practice how you present yourself to prospective clients to earn their listings, putting them through a one-sided presentation likely won’t get to you to the results you’re hoping for.
In fact, as crazy as it may sound, a well-rehearsed listing presentation may be the reason you don’t walk away with your prospect’s business. In a space where clients expect the best and are willing to pay for the best, (10 comments)
To help you do that, we spoke with luxury real estate marketing expert David Collins of REAL Marketing, who gave us a few simple strategies you can start using right now to nail down your marketing plan for the rest of the year and start creating goals that stick.
Why listen to David about goal setting and improving your marketing plan?
Fortunately, it’s easier than ever to grow your network and stay connected with your sphere of influence when you can’t meet face to face. Additionally, the online networking strategies you learn to use now can prove useful in obtaining new real estate clients down the line.
In fact, knowing how to get real estate clients online can give you an extra boost to keep new, fresh leads coming in going forward.
Most of the time, this involves what’s called a lead magnet, which entails offering your prospects something they want for free in exchange for their email address. Your lead magnet should be on your agent website, but it’s also possible to create external sales funnels and landing pages that prospects land on as part of a direct-response campaign through ads on Facebook, LinkedIn, Twitter, (0 comments)
How do I improve my Marketing Strategy? How can I feel more prepared when I walk into a consultation? How do I reach more prospects online and consistently nurture the ones that already follow me? The beauty—and the challenge—of working with luxury real estate clients is that they are typically experienced buyers and sellers in the luxury market themselves, and your role becomes that of a (0 comments)
luxury home marketing strategy: HOW TO CREATE REFERRAL-WORTHY BUYING AND SELLING EXPERIENCES
- 10/29/19 03:18 PM
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. In the luxury home market, understanding the mindset of the wealthy is essential for creating these kinds of experiences since your clientele holds a largely different set of priorities than your traditional clients. A forecast by Wealth-X estimates that total wealth assets in the United States will rise from the $31 trillion reported in 2018 to $46.2 trillion by 2020. With more wealth circulating than ever before, the wealthy have fewer limitations when it comes to spending on real estate. Learning what motivates high-end buyers (8 comments)