luxury real estate agent: A Top 1% Producer’s Unique Approach to Closing Gifts - 09/24/21 12:51 PM
You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction with you?
 
Typically, one thinks of sending their client bottles of wine, ornate centerpieces, or tickets to a local event. While these are nice and certainly appreciated, there are a few key elements to giving a closing gift that feels meaningful to your client, leads to repeat business, and can even win you new business — just by giving the right gift.
 
Recently, the Institute spoke with top 1% producer Jim Walberg and … (0 comments)

luxury real estate agent: 3 REAL ESTATE RESOURCES UNDER $10 FOR LUXURY PROFESSIONALS - 05/28/21 12:05 PM
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into formal training (like becoming a Certified Luxury Home Marketing Specialist™) can help you take that first step with confidence when it’s time.
Fortunately, the Institute offers a variety of luxury real estate resources for new and aspiring luxury professionals that are both affordable and easy to work into your day to get ahead. So if you’re ready to … (0 comments)

luxury real estate agent: Still Doing Listing Presentations? Here are 3 Secrets for Successful “Marketing Consultations” Instead - 11/17/20 12:10 PM
The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen.
 
While you absolutely should practice how you present yourself to prospective clients to earn their listings, putting them through a one-sided presentation likely won’t get to you to the results you’re hoping for.
 
In fact, as crazy as it may sound, a well-rehearsed listing presentation may be the reason you don’t walk away with your prospect’s business. In a space where clients expect the best and are willing to pay for the best, … (10 comments)

luxury real estate agent: 3 Needle-Moving Strategies to Help You End 2020 On a High Note - 10/21/20 12:27 PM
Can you believe Quarter Four is just a few weeks away?
As we enter these last few months of the year, it’s time to start thinking about ending 2020 on a high note and planning your luxury real estate marketing strategy for 2021.
 
To help you do that, we spoke with luxury real estate marketing expert David Collins of REAL Marketing, who gave us a few simple strategies you can start using right now to nail down your marketing plan for the rest of the year and start creating goals that stick.
 
Why listen to David about goal setting and improving your marketing plan?
 
There … (1 comments)

luxury real estate agent: 4 Tips to Grow Your Sphere of Influence Online in 2020 - 09/15/20 02:05 PM
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real estate practice.
 
Fortunately, it’s easier than ever to grow your network and stay connected with your sphere of influence when you can’t meet face to face. Additionally, the online networking strategies you learn to use now can prove useful in obtaining new real estate clients down the line.
 
In fact, knowing how to get real estate clients online can give you an extra boost to keep new, fresh leads coming in going forward.
 
But … (5 comments)

luxury real estate agent: Become a Social Media Celebrity In Your Community - 08/17/20 02:53 PM
Take the 30-day video challenge! Every day for the next 30 days, do one livestream a day on Facebook that provides great value to those who would view it. Remember, we want to show you off as their wise advisor.
 
We know some of you may be camera shy, but just relax and be yourself. The more natural and organic the video is, the more people will like it.
 
STEP 1
Deliver great content by thinking about the questions you are being asked every day. Talk about data, mortgage rates, or interview someone who's an expert in something interesting expert.
 
STEP 2
Have a call-to-action in … (0 comments)

luxury real estate agent: 3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes - 05/28/20 04:14 PM
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people who actually want to subscribe to your list?
 
Most of the time, this involves what’s called a lead magnet, which entails offering your prospects something they want for free in exchange for their email address. Your lead magnet should be on your agent website, but it’s also possible to create external sales funnels and landing pages that prospects land on as part of a direct-response campaign through ads on Facebook, LinkedIn, Twitter, … (0 comments)

luxury real estate agent: Tips and Tricks to Implement Safe Showings In the Age of COVID-19 - 04/28/20 11:51 AM
Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury real estate market.
 
While everyone’s health and safety should be any agent’s first priority, there are certainly ways to continue conducting business while protecting both.
 
Of course, it's also important to note that there will be clients who prefer to wait for a less complicated time to buy or sell luxury real estate, and we need to respect those wishes.
 
However, your luxury real estate expertise is needed more than ever right now while … (0 comments)

luxury real estate agent: LUXURY LIVE COURSES MOVE TO LIVESTREAM: COMMITTED TO YOUR SUCCESS DURING UNCERTAIN TIMES - 03/25/20 01:16 PM
While circumstances may have recently changed, our commitment to your success has not.
 
During these uncertain times, we understand that many real estate professionals are wondering how recent events will affect their business and personal development.
 
We have seen an increased demand from accomplished real estate professionals like you who are choosing to invest in training and skill-building activities to ensure their businesses stay active.
 
However, our first priority is to provide you with a safe and secure learning environment.
 
If you’ve considered one of our in-person events to enjoy the added benefits of networking with other real estate professionals and getting your questions answered … (0 comments)

luxury real estate agent: 3 Simple Ways to Improve Your Luxury Home Marketing Strategy - 02/25/20 02:21 PM
Recently, I've been asked the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice, and here's our take at The Institute for Luxury Home Marketing:
 
How do I improve my Marketing Strategy? How can I feel more prepared when I walk into a consultation? How do I reach more prospects online and consistently nurture the ones that already follow me?
The beauty—and the challenge—of working with luxury real estate clients is that they are typically experienced buyers and sellers in the luxury market themselves, and your role becomes that of a … (0 comments)

luxury real estate agent: 3 Things Agents Can Outsource for Real Estate Success - 01/27/20 02:20 PM
Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is directly connected to real estate success.
But too often, agents find themselves caught up in the details, like paperwork, the technical ins and outs of marketing listings, and social media.
Not necessarily because they’re the best at it, but because they’re busy and on autopilot. There’s an underlying belief that if they don’t do it themselves, it won’t get done and their business won’t grow.
However, real estate success stories are rarely created without … (1 comments)

luxury real estate agent: Before Dropping Price On a Slow-Moving Listing, Consider These Options - 11/27/19 12:20 PM
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings can be stressful, and it can be tempting to drop the price on a luxury listing too soon to make the sale.
But, even in a market that seems to be a bit more sluggish than usual, it’s still possible to speed up a listing without immediately dropping the price. In fact, a price drop can sometimes undermine the luxury quality of a listing, and therefore should be one of the last … (0 comments)

luxury real estate agent: HOW TO CREATE REFERRAL-WORTHY BUYING AND SELLING EXPERIENCES - 10/29/19 03:18 PM
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent.
In the luxury home market, understanding the mindset of the wealthy is essential for creating these kinds of experiences since your clientele holds a largely different set of priorities than your traditional clients.
A forecast by Wealth-X estimates that total wealth assets in the United States will rise from the $31 trillion reported in 2018 to $46.2 trillion by 2020. With more wealth circulating than ever before, the wealthy have fewer limitations when it comes to spending on real estate.
Learning what motivates high-end buyers … (8 comments)