trends in luxury: 3 REAL ESTATE RESOURCES UNDER $10 FOR LUXURY PROFESSIONALS
- 05/28/21 12:05 PM
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into formal training (like becoming a Certified Luxury Home Marketing Specialist™) can help you take that first step with confidence when it’s time. Fortunately, the Institute offers a variety of luxury real estate resources for new and aspiring luxury professionals that are both affordable and easy to work into your day to get ahead. So if you’re ready to (0 comments)
trends in luxury: 3 Needle-Moving Strategies to Help You End 2020 On a High Note
- 10/21/20 12:27 PM
Can you believe Quarter Four is just a few weeks away? As we enter these last few months of the year, it’s time to start thinking about ending 2020 on a high note and planning your luxury real estate marketing strategy for 2021.
To help you do that, we spoke with luxury real estate marketing expert David Collins of REAL Marketing, who gave us a few simple strategies you can start using right now to nail down your marketing plan for the rest of the year and start creating goals that stick.
Why listen to David about goal setting and improving your marketing plan?
There (1 comments)
trends in luxury: 4 Tips to Grow Your Sphere of Influence Online in 2020
- 09/15/20 02:05 PM
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real estate practice.
Fortunately, it’s easier than ever to grow your network and stay connected with your sphere of influence when you can’t meet face to face. Additionally, the online networking strategies you learn to use now can prove useful in obtaining new real estate clients down the line.
In fact, knowing how to get real estate clients online can give you an extra boost to keep new, fresh leads coming in going forward.
Most of the time, this involves what’s called a lead magnet, which entails offering your prospects something they want for free in exchange for their email address. Your lead magnet should be on your agent website, but it’s also possible to create external sales funnels and landing pages that prospects land on as part of a direct-response campaign through ads on Facebook, LinkedIn, Twitter, (0 comments)
While everyone’s health and safety should be any agent’s first priority, there are certainly ways to continue conducting business while protecting both.
Of course, it's also important to note that there will be clients who prefer to wait for a less complicated time to buy or sell luxury real estate, and we need to respect those wishes.
However, your luxury real estate expertise is needed more than ever right now while (0 comments)
trends in luxury: Before Dropping Price On a Slow-Moving Listing, Consider These Options
- 11/27/19 12:20 PM
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings can be stressful, and it can be tempting to drop the price on a luxury listing too soon to make the sale. But, even in a market that seems to be a bit more sluggish than usual, it’s still possible to speed up a listing without immediately dropping the price. In fact, a price drop can sometimes undermine the luxury quality of a listing, and therefore should be one of the last (0 comments)