working with wealthy clients: 3 REAL ESTATE RESOURCES UNDER $10 FOR LUXURY PROFESSIONALS - 05/28/21 12:05 PM
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into formal training (like becoming a Certified Luxury Home Marketing Specialist™) can help you take that first step with confidence when it’s time.
Fortunately, the Institute offers a variety of luxury real estate resources for new and aspiring luxury professionals that are both affordable and easy to work into your day to get ahead. So if you’re ready to … (0 comments)

working with wealthy clients: Still Doing Listing Presentations? Here are 3 Secrets for Successful “Marketing Consultations” Instead - 11/17/20 12:10 PM
The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen.
 
While you absolutely should practice how you present yourself to prospective clients to earn their listings, putting them through a one-sided presentation likely won’t get to you to the results you’re hoping for.
 
In fact, as crazy as it may sound, a well-rehearsed listing presentation may be the reason you don’t walk away with your prospect’s business. In a space where clients expect the best and are willing to pay for the best, … (10 comments)

working with wealthy clients: 3 Needle-Moving Strategies to Help You End 2020 On a High Note - 10/21/20 12:27 PM
Can you believe Quarter Four is just a few weeks away?
As we enter these last few months of the year, it’s time to start thinking about ending 2020 on a high note and planning your luxury real estate marketing strategy for 2021.
 
To help you do that, we spoke with luxury real estate marketing expert David Collins of REAL Marketing, who gave us a few simple strategies you can start using right now to nail down your marketing plan for the rest of the year and start creating goals that stick.
 
Why listen to David about goal setting and improving your marketing plan?
 
There … (1 comments)

working with wealthy clients: 4 Tips to Grow Your Sphere of Influence Online in 2020 - 09/15/20 02:05 PM
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real estate practice.
 
Fortunately, it’s easier than ever to grow your network and stay connected with your sphere of influence when you can’t meet face to face. Additionally, the online networking strategies you learn to use now can prove useful in obtaining new real estate clients down the line.
 
In fact, knowing how to get real estate clients online can give you an extra boost to keep new, fresh leads coming in going forward.
 
But … (5 comments)

working with wealthy clients: 3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes - 05/28/20 04:14 PM
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people who actually want to subscribe to your list?
 
Most of the time, this involves what’s called a lead magnet, which entails offering your prospects something they want for free in exchange for their email address. Your lead magnet should be on your agent website, but it’s also possible to create external sales funnels and landing pages that prospects land on as part of a direct-response campaign through ads on Facebook, LinkedIn, Twitter, … (0 comments)

working with wealthy clients: Before Dropping Price On a Slow-Moving Listing, Consider These Options - 11/27/19 12:20 PM
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings can be stressful, and it can be tempting to drop the price on a luxury listing too soon to make the sale.
But, even in a market that seems to be a bit more sluggish than usual, it’s still possible to speed up a listing without immediately dropping the price. In fact, a price drop can sometimes undermine the luxury quality of a listing, and therefore should be one of the last … (0 comments)