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real estate marketing: Inman Connects Celebrates 20 Years
- 08/22/16 03:18 AM
Are you fascinated by real estate technology and industry trends? Are you a real estate agent looking to grow your professional network with industry leaders? Well Inman Connect provides all of the above as it celebrates its 20th anniversary in San Francisco. Attendees can expect a premier event that will bring together executives from top real estate franchises, renowned real estate agents and brokers, and executives from major financial service companies to deliver three days of thought-provoking speaker sessions. Connect events are held each year and provide information that is tailored to an audience of real estate agents and tech startups who … (0 comments)
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real estate marketing: Applying 2016's Most Popular Marketing Tactics To Real Estate
- 04/28/16 06:48 AM
Marketing changes fast. Digital marketing moves even quicker. With first quarter of 2016 already in the books, this is a perfect time to think back to a few of the techniques industry experts predicted would shape online advertising this year. Rather than seeing how many words I can type without actually saying anything, how about a quick look at how agents can get the most value from 5 of today’s most popular strategies for generating real estate sales leads.
Email Marketing
It’s 2016. Unless we're talking about wedding invitation, bill, or college acceptance letter, anyone buying property pays much more attention to … (1 comments)
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real estate marketing: What Local SEO Update Means For Real Estate Agents
- 04/27/16 02:29 AM
On April 1st Google changed its official local SEO rankings guide to include “prominence”. The adjective joins “relevance” and “distance” as the three main things determining how a site performs in local search. Local rankings are different from general SEO rankings, which were also updated recently. These are the rules governing the results which appear on maps, in boxes or packs at the top of a SERP, and very prominently on the right hand side of the results page. More importantly, they more or less control mobile search rankings. Local SEO has never been more important. It increases visibility on smart … (3 comments)
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real estate marketing: Real Estate Buyer Leads: Readychat Turns Your Site Into Another Agent
- 04/12/16 01:36 AM
This post is about how Readychat, a real estate lead generation chat software forced me to change my mind about chat software and rethink engagement strategies for agent’s websites. For those unfamiliar, chat software are programs that engage website visitors with instant messenger-esq conversations. Imagine a smarter version of the paper clip from Microsoft word. A few months ago I would have called these programs annoying. I thought at best they were only a little irritating while at worst they actively discouraged sales by increasing a site’s load time or just frustrating users into finding another agent. I would never have … (0 comments)
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real estate marketing: Cost Effective Marketing For Real Estate Agents
- 03/31/16 03:33 AM
Every real estate agent I’ve met wants more clients and more exposure or cache for their brand. In order for that to happen they obviously need to market or advertise. Typically a marketing initiative’s success is judged by how many leads it generates. While this is absolutely a good place to start, many fail to consider how much money and time they spent on a business development venture. This can leave their business in worse shape than ever; with plenty of new leads but with a lot less working capital in addition to being mentally and physically exhausted. Certain advertising methods … (0 comments)
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real estate marketing: Stand Out In Search Engines: Schema Markup For Real Estate Web Sites
- 03/24/16 12:09 AM
A few days ago I made my first post on Active Rain talking about image optimization for real estate websites. Among other things, the article mentions schema markup. Since it went live I’ve been getting lots of responses (thanks by the way) that can be summarized as “this is great but what the hell is schema markup”. Fair enough. Earlier in the week I called schema a “system of code that can be read by all major search engines designed to help sort through different types of data so the right information is displayed in the right context.” Days later I … (4 comments)
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Are you fascinated by real estate technology and industry trends? Are you a real estate agent looking to grow your professional network with industry leaders? Well Inman Connect provides all of the above as it celebrates its 20th anniversary in San Francisco. Attendees can expect a premier event that will bring together executives from top real estate franchises, renowned real estate agents and brokers, and executives from major financial service companies to deliver three days of thought-provoking speaker sessions. Connect events are held each year and provide information that is tailored to an audience of real estate agents and tech startups who … (0 comments)
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