Millennials are a group of young people who were born between the early 1980’s to the early 2000’s. Sometimes they’re called “generation Y” because they follow “generation X”. They’re “tech savvy [and] motivated by trends” (Social Media Today). They may be young today, but they are the people who will be running our country in a decade or so. The trends they make today will affect the direction of how brands use social networking in the future.
Why follow brands?
Fifty-seven percent of millennials follow brands on social media such as Facebook, Twitter, and Pinterest, not … (1 comments)
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