sales training: Free is still the most powerful word for creative marketers!
- 10/29/07 04:55 PM
A friend of mine who owns a small boutique shop wanted to build up her customer base before the holiday season began. After several weeks of frustration trying to come up with a creative marketing idea that would be unique, profitable and draw a large number of new prospective customers to her business, she finally, in desperation came, to me for help. HER SOLUTION! **First, I had to sell her on the idea that a FREE offer works if it's the right offer. **Second, she needed another business in the area that would offer something FREE and participate in her promotion. … (1 comments)
sales training: Nothing Sells Like Repetition
- 08/31/07 09:06 AM
Marketing and advertising has long used techniques based on self-hypnosis. Savvy Marketers know that a message repeated again and again can sink into the deepest subconscious level of a person's mind. Repetition of a message is so effective in triggering self-hypnosis that we begin to hum or sing those Madison Avenue advertising jingles. Example: When I say "Spearmint Gum" your mind probably thought of "Double Your Flavor, Double Your Fun". Competition is the hallmark of all Marketing and Sales and it is essential to be focused, strong, full of energy and motivated to be a success. Therefore, we can use self-hypnosis … (2 comments)
sales training: Creating A New You Through the Mind! - Is it Real or Hocus Pocus?
- 08/12/07 12:22 PM
Success arguably is a process of small steps. Yes. There are those who have experienced some whimsical flash of luck by hitting the lottery or inheriting large sums of money - but rarely could you call them successful. Clearly, many people experience different forms of success. Winning in a competitive sport and when you are up against others you definitely demonstrate success through your outcome. As children grow up they are vulnerable to many unpleasant experiences that produce self-defeating, fears, stress, worries, and concerns later in adult life; setting up boundaries, barriers, roadblocks and lack of confidence for achievement and success. Embedded … (2 comments)
We live in a world that can and is being transformed through human imagination; a world of mind, where at first, all things are only a concept, idea or image in the mind of a person.
A friend of mine who owns a small boutique shop wanted to build up her customer base before the holiday season began. After several weeks of frustration trying to come up with a creative marketing idea that would be unique, profitable and draw a large number of new prospective customers to her business, she finally, in desperation came, to me for help. HER SOLUTION! **First, I had to sell her on the idea that a FREE offer works if it's the right offer.
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