listing: 5 Deadly Home Seller Mistakes - 07/02/15 09:32 AM

Home Buyers today are more savvy than they have ever been. We live in the information age. Gone are the days when Home Buyers lacked data to make an informative decision. Gone are the days of emotional buying. Home owners who ignore the facts will watch the listing of their home die a slow excruciating death. Don’t be one of those Sellers. Learn from the mistakes of others so your home can sell faster and for a higher price. Have a lively listing that results in the sale of your home.
Number 5: The Hovering Seller
One of the most annoying habits a … (3 comments)

listing: How Can I Use Drones To Market Listings and Sell Faster? - 06/26/15 03:18 AM

Over the past six months Real Estate Agents have been asking how they can get in the air to market and sell homes with aerial photography & video.  The market is prime for this technology if used correctly. Just like we tell Buyers, "The person who saw this home yesterday could be writing an offer today. I want you to think about it, but I don't want you to lose out by thinking too long." How many times have you seen Buyers lose an opportunity to buy a home by hesitating. It is no different for us as Real Estate Agents. … (5 comments)

listing: Real Estate Photography Good vs Bad - 04/09/15 02:47 AM
After attending a webinar yesterday for real estate photography I realized I am not alone in disliking really poor photographs on the MLS. There were some things I agreed with and a few pointers I learned. There also a few things I do a little different. There are a variety of cameras Agents can use. Not everybody has a budget for hiring a photographer like me to shoot high quality photos. That is understandable. We have all been there. I would like to expound on what the photographer who conducted the training said. Acknowledging the instructor/photographer first. Beth Adams in Phoenix AZ … (3 comments)

listing: Packaging and Marketing That Get Attention - 03/01/15 07:45 AM


Attractive packaging can create interest in a product. Visual presentation is what sells in retail, on the Internet, and especially in real estate. Paying attention to detail creates a form of packaging gets attention and moves product whether cosmetics, sports apparel, automobiles or homes. Understanding the power of eye-catching packaging is why I have placed so much emphasis on photographs and video. I will get to video another time.
 
Focusing on photographs for real estate, I see a lot of photographs good to questionable. Pick up a magazine like Golf, People, Time, Sunset, Glamour, or Woman's World. Look … (2 comments)

listing: Basic Photography Speedlite Tips - 10/25/14 06:54 AM
If you are a Realtor who takes your own photos or one who hires a professional, pay attention. I will discuss in other blogs lens selection, camera selection, and more about lighting. But, before we go there I'd like to talk about basic lighting. This picture was taken with prime lens with no lighting. I used a primet lens to eliminate any distortion. How many times have you seen a picture of this quality used as a photo in the MLS? I saw ones like this today for a $500,000 plus home. Clearly no thought to trying to do more than get … (3 comments)