There are many things to take in to consideration:
Aesthetics – is it easy on the eyes? Branding – can you tell right away who the company is and recognize their logo? Space – is there too much information crammed into one small space? Information – are you actually giving some valuable information on the flier? Color Palette - does your color palette match your branding? Continuity – do your fonts and sizes make sense? are your bullets and capitalizations continuous throughout? Contact Information – is it (3 comments)