So you’re walking through the supermarket shopping for some fruit cocktail for a quick desert for you and the kids tonight. As you walk down the canned food isle you come up on your possible selections. There’s the black and white can with red stripes that simply reads “fruit cocktail” for 49 cents. Then there’s the store brand which has a picture of some fruit whose tag lie is “always fresh” for only 79 cents. Finally there’s the Del Monte can is full blazing color. Lush fields in the background with beautiful pineapples, a cherry tree, and a ripe peach (3 comments)