long tail: Search Engines Rank Pages, Not Sites
- 10/01/09 04:37 AM
This is an important distinction to remember as so many people get obsessed about ranking first on the Index (home) page for the most competitive high traffic generic keyword. Because people increasingly search the web by using very specific keyword phrases and not just competitive, generic terms like "Phoenix Homes for Sale," your home page is not the central entry point into your website. If you check your web logs, you will undoubtedly learn that your customers are finding your site on a page other than your home page. You might think of it as having many doorways for visibility instead … (11 comments)
DPS is a database driven technology company that focuses on creating search engine visibility for real estate agents. This is a place to learn about SEO, long tail keyword optimization and emerging real estate technologies.
This is an important distinction to remember as so many people get obsessed about ranking first on the Index (home) page for the most competitive high traffic generic keyword. Because people increasingly search the web by using very specific keyword phrases and not just competitive, generic terms like "Phoenix Homes for Sale," your home page is not the central entry point into your website. If you check your web logs, you will undoubtedly learn that your customers are finding your site on a page other than your home page. You might think of it as having many doorways for visibility instead … (11 comments)
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