Donna & Larry Johnson's (elbow3140) Blog

LISTING STRATEGIES (Example Step 4, - Home enhancement skills) You know the house; clutter, pet aromas, too much furniture and too many personal items. How are you going to make this home presentable for the market? It's simple.... actual photos of before and after pictures where you have hired a...

SHOWING THE HOME Now it's time to get them into the car and start the homes tour .... ??? Of course, that will depend on your market-inventory knowledge. Certainly you can convert all kinds of incoming buyer calls to appointments, but if you don't know the current inventory, you're going to waste...

How to Buy a ForeclosureYou want to buy a foreclosure? Remember, there are both great opportunities and great pressures and pitfalls in this market. First, you have to decide at what stage of foreclosure you want to buy. There are three options: 1. preforeclosure; 2. sheriff's auction; 3. reposse...

LISTING STRATEGIES How are you verbalizing your marketing skills? (Example Step 3, - Market Knowledge): What is market knowledge?  Is it a simple Market Analysis or is there more to it? Do you know the difference between Median Prices vs. Average Sales price? If so, what does it all really mean? ...

A lack of comps is compounding the slide in home lending.Many proposed refinancings and purchase loans have been scuttled because the appraiser could not find enough comparable sales of similar homes. Part of the problem is that lenders have narrowed their definition of an acceptable comp in the ...

INITIAL APPOINTMENT So congratulations, you have converted an incoming buyer call to an appointment.  Now what? Are you going to charge right out the door and start showing houses?  I sure hope not. Approach the buyer in the same fashion that you deal with a seller. Do you have a buyer presentati...

You Can Change Your Results in Any Market...By Changing the Numbers - Part TwoLast month we introduced this series with the goal of helping a sales person or entrepreneur set up a marketing plan that will change their results by changing the size and scope of value they deliver to their sphere. ...

LISTING STRATEGIES How are you verbalizing your marketing skills? (Example Step 2, - Marketing Skills): "Mr. and Mrs. Seller, marketing your home is defined by using cost-effective, results proven strategies to get your home sold....Maximum exposure to the greatest number of potential buyers.... ...

The real estate market has experienced a paradigm shift over the last three years. The buying climate went from the hottest of the hot to an epic ice age in the same amount of time that it takes a foal to make it to the Derby. People still buy houses, but the process is completely different than...

CONVERT THE CALL When you get that incoming buyer call, they are full of questions and just want answers. How do you gain control of an incoming call?  Is it by providing answers or when you ask questions? Just find out what the buyers needs are, then deliver based on those wants and needs. Here ...