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Generating Leads: Why Wouldn't This Work?
A was brainstorming with a friend recently about lead generation and she was contemplating on which search terms to put more money. She had tried up'ing her daily spend, but all she was getting was more clicks, not more business.
Google and Yahoo are now the Yellow Pages. (I still can't believe they print and deliver those big books) If today Google and the rest dropped you from their database it would not be unreasonable to freak-out until that problem was fixed.
It certainly does make sense to pay for leads, but paying for the wrong clicks will drain the ad budget and you'll end up with people who maybe will view your home page for two seconds, then bounce.
Sidebar: If you want to experiment with your pay per click ROI, here's a handy form from metamend.com
Clicks are great. Traffic is a must. But you want relevant traffic otherwise, it's like going to the bar to find a wedding cake. Imagine if the bar owner had to pay for the person to get to the bar, only to learn a tall cake was the only thing on his mind.
Ok, everyone knows what seach term relavance is. Enough enough.
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