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The secret to selling your listing
As I was walking into my office today I noticed a yard sign standing beside the front entrance. Nothing unusual there; other agents drop them off all the time from closed listings.
But this one was a little different and too rare these days; it had a big SOLD sign sticking on top.
I often wonder what makes a house sold, what caused buyers to choose this house over the multitude of choices they have in today's market.
Then at the bottom I saw a sign rider that I believed to be the answer to my question. The rider simply said "REDUCED"

If you're a seller in today's market you're far better served to price your house aggressively, that is, a little below what the market value was a few months ago because chances are it's lower now.
If you're had your house on the market for a while now and it hasn't sold chances are it's priced too high. To get one of the sign riders on top of this yard sign you need to seriously consider putting the one on the bottom on your yard sign.
Not a guarantee but REDUCED very often leads to SOLD.
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