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What Makes You "You"
Have you ever thought about the topic of this article?  I mean, REALLY thought about it?  What exactly is it that make you "YOU"?I know, when it comes to real estate, you're the end-all, be-all for every one's needs.  You can move mountains to get a home sold, find a home that no one else can find, deliver service that no one else can even imagine.I've heard it many times.  You can answer any real estate question that someone has...from how to market a home to what homes are selling for to where to get the best financing.But when you ask the question, "What makes you "YOU"? you often get a blank stare, a stuttering, a searching for an answer look that tells me, "I really have no idea".  I hear things like, "I'm really good with people", "I really like working with people", "I bring a lot of energy to the table", "I know a lot about real estate", "I care about people".  Things that in the end doesn't amount to anything because it doesn't tell the client what you can do for them.The question is then followed up with, "If you don't know what makes you "YOU", how are ... more

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