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10 Top Ways to Use Market Reports to Your Advantage
There are a number of advantages to creating and sharing market reports for the areas that you service.
While I focus on Carlsbad real estate, I also produce market reports for other nearby real estate markets that I handle, including Encinitas, Cardiff, Solana Beach, Del Mar, Oceanside and San Marcos.
I suspect you, too, work a number of communities, and likely find that the local markets differ, perhaps significantly.
Here are the ways to use using market reports (and the advantages) 
Increase your knowledge - you become a market expert and a more knowledgeable agent by reviewing the monthly data. You not only understand what is happening for that month but over time you can discuss trends that you see via-a-vis what the media is saying  
Share them at Open Houses for a takeaway for attendees. They will learn something about your market area, see how knowledgeable you are, and you're your branding will have yet another reason to follow-up with you or to look at your blog and websites (don't forget to include them on your hand-outs)  
Include a sampling in your pre-listing kit so prospective sellers see that YOU know the market and the comps - it ... more

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