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"Don't Throw Out the Baby with the Bath Water!" Balancing Your Marketing
With all the hype and hoopla about using blogging and social media to promote/grow your business, there is a tendency for many to ignore or neglect the more tradtional, time-honored methods of generating revenue.
Let's be very clear on something - blogging and social media ARE NOT the magical purple pill that will solve all your business woes or put you on the road to financial freedom. They are simply more marketing tools at your disposal that can be used in conjunction with your past methods.
Now, it could be argued that a steady, consistent habit of posting to your blog and implementing various social media strategies can be a more effective, efficient use of your time, and produce greater results than many traditional methods. But that shouldn't mean that your forsake such 'old school' tactics altogether. If you've had good success, for instance, from calling on 'Expired Listings,' then by all means, keep on calling. If you generate a steady stream of Buyer Clients by holding 'Open Houses,' knock yourself out!
One of the primary purposes of blogging and social media is to expand and enhance your SOI (Sphere of Influence) digitally, and to engage/foster meaningful contact/interaction.
However, don't allow ... more

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