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The Devil wears Prada and makes one hell of a Real Estate Merchandiser.
There are many marketing and merchandising truths in the fashionably funny film "The Devil Wears Prada" based on the novel by Lauren Weisberger of the same name. When it comes to real estate merchandising, color selection is serious business and a priority in Real Estate Merchandising as well as in the Fashion World! The film clip below is one of my favorites.
 


There's an old adage about God and the devil being found in the details and when it comes to real estate merchandising there is a fine line between too little and too much color. So if you want a heavenly versus hellacious color experience, take color missals from the color designers as they set the trends in the industry along with the coordinated accessories. Home stagers might find Cerulean on the walls as anathema; prosetylizing anything other than neutral will lead one straight to you know where but believe it or not color, and it's use in merchandising, is a multibillion dollar industry that effects everything dyed, stained, painted, and or applied.

Color Marketing Group, and a handful of other associations, located in more than 20 countries, dictate color trends nineteen months or more in advance for ... more

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