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Will Home Buyers Find What They Want on Google Real Estate?
A lot of discussion has taken place over the last two days with regards to Google and what they are doing with real estate and their map. On the Mashable site, Stan Schroeder states in his post Google Gets Serious About Real Estate Search...In Australia "It’s a sign of the things to come, as this real estate search seems as good (or better) as any you’ve seen on various real estate sites out there."
While I agree it may "look" cool, what should be important is not the user interface of the map itself, but the data that goes into it. No one seems to be talking about the comprehensiveness and accuracy of the data so I thought I would provide a little insight.
Just to give a little background, I was the VP of Marketing at Intero Real Estate Services in Cupertino, CA for five years and during my tenure we were one of the first brokerages nationally to feed our listings into Google Base. This seems like ages ago. The Chairman, CFO and I even made a trek over to the Google Mountain View headquarters to talk to some of the higher ups about the inner workings of real ... more

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