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What Makes a Loan Officer a Success?
I am being interviewed for a podcast that will be on iTunes this coming week and the subject is "What Makes a Loan Officer a Success".  Having pondered this, I have concluded that two traits are needed: knowledge and involvement.
While trying not to appear demeaning, all of us can market, learn to market, or hire someone to do our marketing for us.  However, unless and until we know what it is that we are marketing, even the best marketer will be scrambling to make their car payment or keep their cell phone on!
In these days of ever-changing guidelines, it is imperative that we, as loan officers, learn those guidelines, relearn those guidelines, study them and commit as much of them as possible to memory and then keep up on the changes as they happen.  Several months ago, I took a Friday, Saturday and Sunday and spent them holed up in a hotel room going over and over my investor's guidelines and the mortgage insurance guidelines (I'm in Florida, which is a market that has different rules than other states in many cases.)  Doing this, while somewhat boring at first, showed me so much more that we CAN do as opposed to ... more

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