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Stage To Lease!
When life hands you lemons, make lemon aide, is common folk wisdom. Despite marketing hype to the contrary which often advises folks to stop making a landlord rich and buy instead of renting. Unfortunately, I am not getting rich from people paying me rent. To prove this point, a recent past tenant gave me pause when there was dog poop found inside the house, and a truck load of trash to be hauled away just for the start of the cleanup. Now you can better understand the saying that when life hands you lemons, make lemonaide.
A SKILL I have acquired and honed to an art form is the marketing strategy of home staging. I have marketed successfully sold numerous staged homes for sale. The main trick I have up my sleeve is the understanding of balance, proportion, and scale as it applies to home staging.
In recent years, I have begun to apply the same home staging strategy to my rental properties and my property management houses.
In the kitchen of this particular rental property, I strategically placed five lemons on the counter on a placemat in front of a silk plant.
After the mega cleanup, some paint and repairs, I staged this house for lease with room vignettes.
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