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The personal touch in an online world

Online real estate marketing has been a big topic lately - partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don’t forget that your past, current and potential clients are real people and there are many marketing methods offline that work just as well with a similar  investment of a little time and a little money.
Here are three traditional marketing methods that still work very well. Make sure that you don’t forget about traditional techniques in your marketing, in addition to your online marketing, because you can never completely replace that person-to-person touch in an industry like real estate.
Make a quick call to potential, present and past clients just to touch base. Drop a personalized note in the mail to say “hello” and see how they’re doing in their new home, now that they’ve gotten settled. For past clients that you know a little better and know where to find them, stop by their work or home with a small “thinking of you” gift that will be completely unexpected. Although each of these is a simple act, I’m sometimes surprised at how few Realtors® ... more

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