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Which realtors will last?
Realtors that have a unique composite to last through every real estate sales market - good, bad, and ugly.
Which realtors will last?  I've been thinking about this a lot lately.  Although the title of this post may sound depressing, it's really meant to be encouraging.  In my years of management and coaching with realtors, I've been able to see which realtors have the unique composite to last through every real estate sales market - the good, the bad, and the ugly.  And, growing up in the real estate business, I have second-handedly (and first-handedly!) lived through every real estate sales market since 1960.   What I have found is real estate sales markets change and shift but the realtor survivors and "succeeders" don't.   They have a composite which doesn't change all that much.   So, which realtors will last?  Realtors with developed "character" and who have embraced their real estate sales business as a bonafidebusiness.   The two go hand in hand.  A successful business requires an owner with unique character traits.   The good news is that these traits can be learned, developed, and mastered by any realtor.  Picture the perfect business owner and jot down the character traits that flood your mind.   A few of mine are. ... more

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