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Requiem for a Home Stager ~ What went wrong?
Have you seen this happen in your city? 
Someone sees those HGTV shows on home staging & design and "knows" they'd be great at staging homes for sale!  Excited and full of optimism, they eagerly take a course on home staging (where they may be told that making money is easy and that very little investment is required).  They figure out a name for their business, obtain liability & inventory insurance, start buying inventory (sometimes just accessories at first until they get a feel for what they might need) and figure out storage options.
Next they order business cards, have an attorney review their home staging contract, register with their city & county, and start thinking about how they'll market their home staging business.  There are so many small details to take care of! 
Soon they'll need to set up a website, learn about search engine optimization so that consumers can find them online, and join one of the professional home staging organizations to network with their home staging colleagues, working to educate the local market about the benefits of home staging.  It seems like an uphill battle at times since many people - both Realtors and Homeowners -- don't yet fully realize the ... more

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