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How to create your own custom marketing calendar
“If you’re not sure where you’re going, any road will take you there.” Most people have heard that quote as it relates to goal setting. And it’s very true. If you’re not planning out where you’re trying to get to, you could end up anywhere. But unfortunately, this is how many Realtors® approach their marketing. They understand the value, and are willing to budget it as an expense into their business budget, but often don’t really have a plan for where their marketing will take them, besides knowing that they plan to repeat a few newspaper ads that have worked in the past.
One great way to really strategize and plan out your marketing is with a marketing calendar. And while it’s hard to provide a one-size fits all example, I can lay out the steps to help you quickly and easily create one that fits you.
To get started, you should know what your yearly goal is for either commissions or number of sales, and break it down into a monthly figure. So if your goal is to have 25 closings this year, that breaks down to about 2.1 closings per month. If you are doing it by commissions, then ... more

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