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Knack for decorating and "fluffing"-NOT!
 

Knack for decorating and Fluffing-NOT!
You've heard of home staging which has been around for years and embraced by some Realtors as a marketing tool and is now almost a household word.  However, the fluffing of 8 years ago, has evolved into a systematic and sophisticated marketing tool, taking a home, and reinventing it as a product with the lifestyle and target buyer demographic utilitized as the starting point.  The putting a chair cover on a plastic chair or table and greenery on every surface is no longer utilized by the professional home stager of 2009.  The successful home stager of today is no longer the hobbyist who has a "knack" for decorating.
In addition, most professional home stagers can no longer utilize their garage or spare room to house their inventory.  The ability to accommodate a large variety of property styles and buyer demographics means that they will have some or all of these - a helper, crew, truck and storage and/or warehouse and/or affiliations with furniture rental companies in order to bring the right furniture and accessories, not just the furniture and accessories leftover in their garage. 
The before and after portfolio is the stager's own work, ... more

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