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7 Parts of an Effective Client Retention Strategy
Whatever your thoughts on the current economic climate are, it never hurts to check in on your client retention, and see if it’s working as effectively as you like.
I encourage all my coaching clients to work on developing a business that relies strongly on repeat and referral clients. One great way to get started on this is by developing and writing out a client retention strategy – the things you will do in your business to generate repeat business from past clients, and referrals to new clients.
1. Focus on your current clients – sounds very simple, but many people never hear from their real estate agent after the closing. These people have already chosen to work with you once – touch base with them a few weeks after they close to see how they’re doing. Send them a cards or a newsletter.
2. Stay consistent with these clients – Not only should you check in on clients after the closing, but you should stay in touch with them on a fairly regular basis (this doesn’t mean weekly, but just that you will check in with them, mail them, or stop by with a small gift a few times a ... more

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