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The New Face of Professional Staging
I have to admit this blog was inspired by the comments from another blog I wrote last week http://activerain.com/blogsview/1256749/monster-project-monster-results I am often amazed how this industry and my company has morphed into this amazing multi-level diverse profession.
If someone had told me 7 years ago when I was thinking of leaving the wine industry to start my own business that I would be soon staging homes, designing interiors and creating custom furnishings amongst other things... I would have said they were nuts! How could I possibly be doing that when I have been a marketeer and brand director for most of my life. You can't simply just go out and start something completely different at 40 in a field that you didn't even know existed, can you?
We'll I guess I proved myself wrong - and others in our industry are continuing to prove me wrong time and time again. Professional Stagers are no longer a person or team that comes into a home and makes end tables from garbage cans with table cloths (not sure we ever really were that), but it has morphed into a wonderful industry of professionals who are educated business people with diverse businesses. If we choose to ... more
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