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Capturing the "Eyes" of Buyers
"Distribution vs Destination"
"It's in the MLS, right?"
That was the number one question from Indianapolis area sellers - in 1990! Just like today's seller, they wanted to ensure that their listing was visible to every potential buyer, and the local MLS was the single place that published listing information. Every month the book was printed and distributed to real estate agents. If your home was on the market it was "in there". If not, it was nearly invisible to everyone.
But it's 2009 and the MLS is no longer published in a book -- it's progressed to the internet. Yet many seller's still ask "I'll be in the MLS -- right?" Isn't that still the all important destination for listings?
Think about it. Is the local MLS site the only property search on the internet? Is it the only one that potential buyers visit? Absolutely not! That's why it's so important to not only post listings to the local Indianapolis area MLS, but also more than 65 other websites that online visitors may frequent. We find that distribution of your listing to many sites on the web trumps leaving it on a single destination that an online looker may or may not visit. Nearly 90% of buyers begin their search on the internet. You want them ... more
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